Recap of MarketingProfs Business-to-Business ForumJune 8-9, 2009
Connect the pieces (website, Facebook, Twitter, etc.) of our social media puzzle.
ell a “story” about who we are and what we do.
Educate all associates on the social media tools we are using so they understand how they can contribute andwhat the benefit is to them.
Determine where are our clients are on the web and make sure we are there.
INTERACTIVE SESSION: What Will Social Media do for my Business? Interactive Q&A
Greg Verdino, Chief Strategy Officer, crayon, LLC
Ann Handley, Chief Content Officer, MarketingProfs
Donna M. Tucci, Director, Web/New Media, Ingersoll RandAneta Hall, Emerging Media Manager, Pitney BowesMonique Trulson, Manager of Web & E-Commerce, Hello Direct
Create best practices and strategy for SM efforts.
Define goals: Marketing vs. Branding vs. Recruitment, etc.
TEACH/EDUCATE on how to use SM.
What are the perceptions our clients/potential clients have?
Everyone insists that you may not think people are talking about you but they ARE. Really, are they? We need todo more digging to find out.
“If there is no “bad” people won’t believe the good.”
Social media humanizes companies
Monitor search terms and create RSS feeds for them.
Where are our clients? How do we find out where they spend their time on the web?
ASK ASSOCIATES. They may know and interact with them and we don’t even r
ealize it. Even more reasonto provide guidance to all associates.
Do some basic Google searches for key individuals at each client. See where they are at.
Mobile website is very important. If users cannot access from mobile devices they WILL get frustrated.
Breakdown each SM component by department. How can they each use it and how does it benefit them?
Highly recommended Microblogging behind a firewall (i.e. Yammer).
Flattens the organization.
Humanizes it for associates.
Serves as a training tool to get people comfortable with social.
Removes geographic barriers.
Look for relevant Facebook Groups. Join them.