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Emerging Trends in Digital VideoAdvertising
 
 
Pre-Roll is Hot!
•Pre-roll is a staple of digital video buying•In 2007 27% of digital video advertising is spenton pre-rolls.•At Tremor, we have nearly doubled our in-stream business since the start of 2007.
 
 
Pre-Roll Drives Action!
•Ideal vehicle for branding and direct response•People are clicking and responding!•We see people engaging and taking action –visiting Web sites as well as purchasing
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