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THe alwayson onHollywood 2009 program guide
 
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 AlwaysOn-network.comThe Blogozine On Innovation // April 2009
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Tomoow’sHollywoodIs Hee Today
 
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The Digital MediaEconomy Evolves
 
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Tinseltown andSilicon ValleyBidge the Gap
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The 2009OnHollywood 100Top PivateCompanies
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See Who GetsIT in Hollywood
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Steve Perlman,CEO of OnLive,OnHollywood 100Overall Winner
By ditchingthe console,OnLiveis tyingto changethe uleso the game.
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Gaming inthe Clouds
 
Greener Pastures for Global Business
GoingGreen
is where cutting-edgegreentech CEOs meet the movers andshakers rom the biggest industries onearth. Green technology innovators aretransorming trillion dollar industries - andthe solutions they are delivering not onlypromise to clean up pollution and restoreecosystems, but also to bring abundanceand prosperity to everyone on earth. Inundamental areas, water, energy and land,resource abundance is just around thecorner, through the power o technologyand ree markets. This two-and-a-hal-dayexecutive event eatures CEO presentationsand high-level debates on the mostpromising emerging green technologiesand new entrepreneurial opportunities. AtGoingGreen, our editors will also honor theGoingGreen 100 Top Private Companies.Fity o the top CEOs rom the GoingGreen100 will pitch their market strategies toa panel o industry experts in our "CEOShowcase."
Who Participates in GoingGreen
Seven hundred greentech CEOs, businessdevelopment ofcers, eminent researchers,venture capital and private-equity investors,and leading members o the press andblogging community will attend GoingGreen. Thousands o webcast viewers rom over 100countries will also tune in and interact withthe program. Executives attend GoingGreento identiy and debate emerging trends,build high-level relationships and create newbusiness opportunities.
Cavallo Point:The Lodge at the Golden Gate
 This year, GoingGreen will be held at CavalloPoint, a brand new green resort and spalocated in historic Fort Baker, near Sausalito atthe Golden Gate Bridge’s north end. Withoutcompromising comort or luxury, CavalloPoint is committed to the highest standardso historic preservation and sustainability.Overlooking San Francisco, the Bay and Alcatraz, Cavallo Point also oers attendeesand their guests an opportunity to explorenature, experience Northern Caliorniaculture and renew themselves. The signaturerestaurant Murray Circle showcases aCaliornia menu with a French accent, plusexceptional wines. The Healing Arts Centerand Spa nurtures with spa treatments andwellness experiences.Cavallo Point oers only 142 guest suitesin both contemporary and historic lodging. The spacious rooms — most with views o the San Francisco Bay and the Golden GateBridge — provide guests a soothing spaceto unwind with the highest quality beds andlinens, cozy reading chairs and gas freplaces.Reserve your accommodations early, so youcan be assured to stay on site.
Reserve yourspecial AlwaysOn room rate while it’sstill available. Cavallo Point, call 415-339-4700 for reservations
September 14th – 16th, 2009Cavallo Point, San Francisco, Caliornia
&&
Co-Present
 Ea r l y  r Eg i s t ra t io n a va i la b l E! r Eg i s t E r  to Da y a n D g E t a  s p Ec ia l  D i sco u n t. 
please  Visi t
goinggr e en tick e ts.com 
for de tails
Contact Inormation
 Bruce Brandfon
 Vice President & PublisherScientifc American212-451-8561bbrandon@sciam.com
Sponsorship informationMarc Sternberg
President & COO AlwaysOn310-403-3330marc@alwayson-network.com
Program
I you have eedback on ourprogram or would like to suggestspeakers or panel topics, contact:
Ed Ring
ed@ecoworld.com
Tickets
I you want to order your ticket by phoneor inquire about group rates, contact:
Michelle Hughes
michelle@alwayson-network.com415.367.9538 ext 103
 
CEO ShowcaseOpportunity
Fity top CEOs will have the opportunity to pres-ent their market strategies and business part-nering objectives on the main stage at Going-Green. Qualiying companies are either public orprivately held and ideally come rom one o theollowing industry sectors:
Solar EnergyBiouel & AgricultureClean Energy (not solar or biouel)Energy Storage SystemsEnergy Management, Smart Grid & EnergyEfciencyWater Technology & Water ManagementGreen Materials, Green Buildings, GreenNano/Micro-TechGreen Automobiles & TransportationClean Manuacturing & Clean ProductsResource Recovery & Waste Management
To fnd out how your company can join Going-Green’s distinguished group o sponsors andor detailed inormation on the GoingGreenCEO Showcase opportunity, please contactour sale team.
GoingGreen BrandSponsor Program
Sponsors gain brand exposure andcommunicate their leadership positions toGoingGreen’s live attendees and webcastaudience through a powerul combination ovideo commercials, e-marketing campaigns,print advertising, on-site material distributionand signage, and program exposure. Brandsponsorship is open to technology, service andinvestment frms, and high-end consumerbrands.
For more inormation, visit www.GoingGreenTickets.com
   P   h  o   t  o  g  r  a  p   h  y   b  y   D  o  u  g   l  a  s   S  c   h  w  a  r   t  z
2008 Speakers
Raj Atluru, Partner, Draper Fisher JurvestonWesley Bolsen, CEO, CoskataJim Butcher, Morgan StanleySteven Chan, Chie Strategy Ofcer, SuntechPower HoldingsMike Cheiky, Transonic CombustionDavid Chen, Morgan StanleyGary Colello, CEO, Premium PowerDavid Cope, CEO, PurreshPaul DeMartini, Director Edison Smart, SCEPaul Deninger, Vice Chairman, Jeeries & Co.Michael Dowgert, EVP, NetafmDave Edwards, Partner, Vantage Point VenturePartnersIra Ehrenpreis, General Partner, TechnologyPartnersChristopher Gann, CEO, GenomaticaChristopher Gasson, Editor, Global WaterIntelligenceJohn Gimigliano, Partner, KPMGSteve Glenn, Founder/CEO, LivingHomesBill Green, Point Venture PartnersMichael Grimes, Morgan StanleyNeal Gutterson, CEO, Mendel BiotechnologyRichard Hamilton, CEO, Ceres, Inc Andrew Hargadon, UCD Graduate School,Chancellor’s FellowBrian Hennessy, CMO, Mobius Technologies, Inc.Peter Hobauer, EcoMotorsDave Holland, Managing Director, SolarSystems Ltd.Michael Horwitz, Managing Director, TheStanord Group Anup Jacob, Partner, Virgin Green FundBruce Jamerson, CEO, MascomaSteve Jurveston, Partner, Draper FisherJurvetsonMichelle Kaumann, CEO, Micehlle KaumannDesign Awais Khan, Partner, KPMG Vinod Khosla, Managing General Partner, Khosla VenturesHal LaFlash, Director o Emerging GreenTechnology Policy, PG&EChristina Lampe-Onnerud, CEO, Boston PowerRay Lane, Partner, KPCBScott Lang, CEO, Silver Spring NetworksHoward Levine, Founder, Venture VehiclesSusan MacCormack, Partner, Morrison &ForesterSanjiv Malhotra, CEO, OorjaJosh Margolis, CEO, Cantor CO2eBob McCooey, SVP o Global Capital Markets,NASDAQ/OMXDave Miller, Partner, KPMGElon Musk, CEO, SpaceX Ajit Nazre, Partner, Kleiner Perkins KaufeldRob Ober, LSI Fellow, LSI CorporationKen Oshman, EchelonSteven Parry, Partner, NGENChandraka Patel, HP Fellow, Hewlett PackardCarlos Perea, CEO, MioxGayle Pergammit, CEO, Agua Via Ltd.Chris Porier, CEO, CoalTekRengarajan Ramesh, GM Global Technology, GEWater & Process TechnologyChuck Reed, Mayor, City o San JoseJohn Rennie, Editor-in- Chie, Scientifc AmericanEd Ring, EcoWorldWilliam Roe, CEO, Coskata Vishal Sikka, CTO, SAPJ.D. Sitton, CEO, InfniaDylan Steeg, Managing Director, Intel CapitalErik Straser, Partner, Mohr DavidowKevin Surace, CEO, Serious MaterialsJim Swartz, CIO, SybaseJohn Sylvia, Managing Partner, TPG Growth, LLCMatthew Trevithick, Partner, Venrock AssociatesTim Vail, Synthesis EnergyMarc van den Berg, Partner, Vantage Point Venture PartnersCraig Venter, CEO, Synthetic GenomicsLarry Vertal, Senior Strategist, AMDMike Ward, Partner, Morrison & ForesterJohn Woolard, CEO, Bright Source EnergyJane Wu, Executive Vice President, JA SolarElise Zoli, Goodwin Procter, PartnerJoe Zuback, CTO, Siemens Water Technology
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