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Sell Smarter Embrace the Sales 2.0 Movement to Increase

Sell Smarter Embrace the Sales 2.0 Movement to Increase

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Published by: api-13040968 on Jun 11, 2009
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Sell Smarter
Embrace the Sales 2.0 Movement to IncreaseSales and Outsmart Your Competition
by Justyn Howard
Sell Smarter 
Embrace The Sales 2.0 Movement To Increase Sales And Outsmart Your Competition.By Justyn Howard justyn@passivepipeline.comPlease share reely under theCreative Commons Attribution-No Deriv-ative Works 3.0 license.Copyright © 2007, 2009 by Justyn Howard All Rights ReservedEditor: Preston Hull, Layout: Valerie Spencer
It’s been almost 2 years since the rst edition o this book (thentitled the Passive Pipeline) was written. In that time the processesand tools available to help Sales Proessionals work smarter havebeen enhanced dramatically. Tools like LinkedIn and targeted emailmarketing have become commonplace. Technologies like Twitterand the iPhone have given us new opportunities, and a whole newbreed o sotware like InsideView, Genius.com and SlideRocket hasemerged.Many o the tools I wrote about in 2007 have been replaced with morepowerul and easier to use resources.In terms o eciency and productivity it’s a better world orproessional sales today. Unortunately, our economy has alsotemporarily handicapped us, so it’s more important than ever or SalesProessionals to work smarter and more eciently. It’s more importantthan ever to embrace new tools and processes when engagingwith prospects and customers. Those o us who take this as anopportunity to grow will increase their business dramatically while ourcompetition and those around us who choose not to do so will ndthis business climate very dicult.We’re acing reductions in sales orces across the globe. Companieswill be orced to do more with less. Those o us ortunate enough tostay employed will have to become better than ever at maximizing ourproductivity and nding new ways o conducting business.
Note rom the Author 

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