CriterionGlobal

This is a huge undertaking, given the half-lives of these campaigns, and the fact that there are more successes in social media campaigns every day. Are there any forthcoming editions of the guide? I am certain that individuals from our firm, and elsewhere would gladly contribute to a future reference guide. Finally, should there ever be a future edition, may I suggest Tourism Queensland's "Best Job in the World" campaign? CumminsNitro, the chief agency in Brisbane has won virtually every advertising and PR award possible in 2009, and Criterion Global International Media Buying had the honor of implementing the North American media buying for the campaign. A worthwhile addition to be sure!

boblinger

Excellent list of Social Media Case Histories.

Coffeemarketing

Just as a quick note that Apple's "Dirty Little Secret" was not initiated by the company and certainly doesn't represent a case study of Apple's social media work. A good list though with food for thought! How about Ozzy using Virtual Worlds? http://www.youtube.com/watch?v=zAg3_Q... Let me know what you think at twitter.com/coffeemarketing