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June4, 2009
 
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Social networking is drawing new users into the mobile Web
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November 2008 - 34 % of mobile phone owners in Western Europe whovisited social networking sites accessed social media exclusive of all othermobile Web content.
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With 12.1 million users in Western Europe (France, Germany, Italy, Spainand the U.K.), mobile social networking is a rapidly-expanding categorythat grew 152 % from November 2007 to November 2008.
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The U.K. boasts the highest penetration of mobile social networking, at9%, nearly triple that of Germany, where the activity is the least popular.The average penetration rate across all countries is 5 percent.
 
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Mobile Social Networking UsageThree-month Average Ending December 2008European Mobile Phone Owners (Germany, France, Italy, Spain, UK)Source: comScoreM:Metrics% Mobile SocialNetworking Users WhoExclusively Use SocialMediaY/Y Change in SocialNetworking via Browseror ApplicationMobile SocialNetworking Users asPercent of all MobilePhone Users
Germany 39.1% 145% 3.3%Spain 46.5% 114% 5.0%France 21.6% 167% 4.5%Italy 38.2% 151% 4.7%UK 29.7% 167% 9.2%Total 33.5% 152% 5.4%
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