INDIAN LOGISTICS INDUSTRY
military officers with the title ‘Logistikas’ who were responsible for financial managementand distribution of supplies.The
Oxford English dictionary
defines logistics as: “The branch of military science havingto do with procuring, maintaining and transporting material, personnel and facilities.”The
American Council of Logistics Management
defines logistics as“the process of planning, implementing and controlling the efficient and effective flow, and storage of goods,services and related information from the point of origin to the point of consumption for the purpose of conforming to customer requirements.”
c. Objective of Logistics Management:
objective of logistics management is to effectively and efficiently move thesupply chain so as to extend the desired level of customer service at the least cost. Thus,logistics management starts with ascertaining customers’ needs till their fulfilment through product supplies. However, there are some definite objectives to be achieved through a proper logistics system. These can be described as follows:
1. Improving customer service:
An important objective of all marketing efforts, including the physical distribution activities,is to improve the customer service. An efficient management of physical distribution can helpin improving the level of customer service by developing an effective system of warehousing,quick and economic transportation, andmaintaining optimum level of inventory.
2. Rapid Response:
Rapid response is concerned with a firm's ability to satisfy customer service requirements in atimely manner. Information technology has increased the capability to postpone logisticaloperations to the latest possible time and then accomplish rapid delivery of requiredinventory.
PageSVSMRAJNISH THAKUR (PGDM) INTERNATIONAL BUSINESS & MARKETING