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Back to School 2013

Back to School 2013

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Messenger Post Media's guide to back to school.
Messenger Post Media's guide to back to school.

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Published by: Messenger Post Media on Aug 26, 2013
Copyright:Attribution Non-commercial

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04/20/2014

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MESSENGER
POST
MEDIA
back to
 school   
advertising supplement to messenger post media for august 15, 2013
A lot goes into your child's school
backpack
By DeBorah Blackwell | Messenger Post MeDia
Backpacks are a must have item or back-to-school. Theseimportant carryalls are an extension o the user who totesessential items to school, sports, and even play. But did youever wonder about the origin o the school backpack? Orhow they are designed, or who comes up with the styles? TheL.L.Bean company is a veteran o backpack manuacturing,and their innovative concepts changed the ace o kids’ book-bags orever.“We were lling a unctional void in the market. The problemwe needed to solve was building a lightweight, durable,water-resistant, easy-to-get-inside-pack to t bulky, squaretextbooks,” says Pam Jones, senior designer or packs and bagsat L.L.Bean.Bean introduced their “Bookpack” in 1982, a time whenoptions or durable, high-quality, kid-sized book-bags werehard to nd. Backpacks o other sorts had been around sinceancient times, or hunting, use in the military, climbing, hiking,and more. But convenient bags to hold bulky, square, heavytextbooks and three-ring binders were simply not available onthe market.So, L.L.Bean developed the Bookpack based on what kidsneeded, how they used backpacks and what parents needed ortheir kids. They designed the packs to be sturdy, comortable,and supportive. “Few other products are used like a book pack:250 days a year, eight hours a day, and weekends, too. Kids arereally tough customers,” says Jones.Jones is a 25 year veteran o backpack design with L.L.Bean,which has been successul in creating a book pack that willlast rom grade school through graduate school. The nylon,waterproo abric is strong and abrasion-resistant, and theheat-cutting technique prevents unraveling and raying.Double-needle stitching secures the seams. The shoulderstraps are secured to the body o the pack by “backtacking,”a method used or rock-climbing harnesses and parachutepacks. O course, the engineering around organization,pockets, access to the compartments, and abric colors andpatterns are all careully considered by the designers.L.L.Bean looks or inspiration in a lot o places when designingpacks. The in-house team continually watches market trends,and listens to customers. They receive hundreds o letters each year, as well as customer eedback on theirwebsite, providing insight into creating backpacks withquality and value, backed by a 100 percent satisactionguarantee.
The design cycle goes something like this:
Dene the “pack mentality:”
who is using the pack,how old are they, where is it going or being used?
Study the market trend,
consumer buying-habitsand the price range.
Understand customer requirements,
 including size, t, eatures.
Design the pack silhouette
(pattern).
Choose color and print or pattern.Select trims,
including zipper pulls, hardware,mesh, reectors and other elements.
Develop graphics/prints,
ensuring a kid-riendly, active,dynamic appeal.
Produce prototype samples.Do a “t test”
or contents.
Perorm lab tests
or construction/saety.
Do a eld test,
and modiy when necessary.Ater the packs are designed, they must then stand up torigorous testing in the laboratory and in real-lie. These includewater and stain tests, strength tests, tearing, ripping, breaking,and even a test that involves reezing then olding the backpack at minus 20° to be sure it does not crack. The technicians strapon the packs or a one mile course with a standard weight inthe bag. They also do a stair test involving a weighted back on10 stairs, and another test using 17 stairs covering two ightswith a weighted bag, repeating it 25 times.“Not only is our luggage tested to prove its durability, ourtechnicians remain physically t,” says Dave DaPonte, seniormanager o global quality assurance and testing, L.L.Bean.Keeping “t” in mind, the team at L.L.Bean alsoknows that backpacks not only carry books,but also are a reection o individuality. Theyrecently introduced diferent styles or diferentpersonalities, such as the explorer, the scholar,the science major and more. The company’sgoal is to make sure that everything ts: lie,style, and stuf. And they even make matchinglunchboxes, that are just like their backpacks,and make the grade!
Tips for selecting a pack:
Don’t overbuy or size or pack volume.
Purchase a size appropriate or the students’ age.Look or age classication when you purchase.Many catalogs will suggest age appropriatepack styles.
Look or quality abrics and oam.
You doget what you pay or. Amortized over a schoolyear the investment in a pack gures out to bepennies per day. A good pack will last manyyears and will be reliable.
Foam should be in both shoulder strapsand back panel.
Foam should rebound whenyou squeeze it and should be a rm, mediumdensity. Not too hard, not too sot.
Look or a pack with quality refective trim orsaety.
3M Scotchlite Reective Material helpsto keep students visible in low light conditions.
For more information or to see backpacks, visit www.llbean.com.
 
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advertising supplement to messenger post media for august 15, 2013
 
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advertising supplement to messenger post media for august 15, 2013
From higher test scores, to enhanced coordination and improvedtime management skills, the benets of music education arenumerous, say experts. Unfortunately, many school musicprograms nationwide are facing cutbacks. Parents can helpbudding musicians learn outside of a traditional classroom byinvesting in properly-sized, quality instruments that are suitedfor learning. While practice makes perfect, be sure to keepmusical study enjoyable for children. They’ll be more likely tostick with it. [STATEPOINT]
DID YOU KNOW?
Studying music canhelp kids do better in school

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