The Ultimate Keyword Optimization Guide
Whenever the typical Web user needs to find something on the Web, he or she will almost always go toone of the top search engines and run a search. Then, he or she will have a look at the first 30 searchresults returned (usually the first three pages of results), hardly ever looking beyond that. If nothinglooks appealing, they will run another search using a variation of the keywords used on the first search.Again, they will look at the first 30 results. If they still find nothing of interest, they may switch to adifferent search engine and repeat the process. This, believe it or not, is the typical Web navigation behavior of at least 86% of all the 110 million Web users. The question is, does your Web site capitalizeon this behavior? If the answer is "Yes," then no matter what a user searches for that has any relation atall to your products, they should find you! That translates to a very high amount of daily traffic to your site. Is this happening for you?We'll bet the answer is "No." Very few Web sites really capitalize on this behavior. However, you canlearn how to do so. For this tutorial, we shall assume that you're in the business of selling weddinggowns. You have a Web site that does a good job of displaying your wedding gowns, but like mostother Web site owners, your traffic is really low and clients are simply not finding you. You've doneeverything you can think of, but your pages hardly come up on the search engines. What next? Well,get ready to learn one of the most effective online marketing strategies.
Gather Your Keywords
We know that the Web user will think of a keyword or phrase and type that into a search form on anengine. That is his or her first step, and so it should be ours. This is a very important step! Get a pieceof paper or open up your text editor and keep writing all the keywords and phrases that you think of asyou go through the steps outlined below. Selecting the right keywords or keyword phrases willskyrocket your traffic. Research has shown that most people use phrases of 2 to 3 keywords whensearching. People have come to learn that just typing in one keyword in a search will get themthousands of records that they don't need. Therefore, they combine two or three keywords in their searches.Your list should end up having about 50 or more keywords and phrases. You must write down everyword that a person might use to look for your site PLUS words they might use to look for other relatedinformation or products. This is no easy task. It involves some research and a fair bit of thought.Remember, thousands of people out there looking for wedding gowns might not all think alike, look for wedding gowns directly, or even realize at the time that they can get wedding gowns on the Internet! Toget a good list, here are the steps that you should go through. Keep your pen and paper handy so thatyou keep writing as you go along each step.1.Think! Brainstorm! Sit and write down whatever keywords or phrases come to mind. Thenlook at your list and see what other word combinations you can create from the keywordsyou've written down.2. Look at your products and services and see what words relating to them will pop up in your mind. Write the names of each product or service that you deal in. These product names willalso be part of your keyword list.3. Ask your family, associates, clients and friends what words and phrases they would mostlikely use to search for products or services like yours.4. See what keywords your competitors use. See what keywords are featured on their pages and
Leave a Comment
neat article!