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2013 Australian Federal Election on Facebook + Instagram: Tools for Journalists

2013 Australian Federal Election on Facebook + Instagram: Tools for Journalists

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Politics have always been social. Facebook and Instagram are just an evolution of this. Citizens can now share political information with friends and engage with candidates in real time. Facebook and Instagram also give journalists not only a new way to inform voters about election related news but also gather information about what voters think and stay updated on what the candidates are doing and saying prior to the election.
This guide provides a brief overview of the tools available on Facebook and Instagram that journalists can use to follow and report on the 2013 Australian Federal Election socially.
Politics have always been social. Facebook and Instagram are just an evolution of this. Citizens can now share political information with friends and engage with candidates in real time. Facebook and Instagram also give journalists not only a new way to inform voters about election related news but also gather information about what voters think and stay updated on what the candidates are doing and saying prior to the election.
This guide provides a brief overview of the tools available on Facebook and Instagram that journalists can use to follow and report on the 2013 Australian Federal Election socially.

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Published by: Facebook on Aug 27, 2013
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05/14/2014

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Election Tools for Journalists | 1
The 2013 Federal Electionon Facebook + Instagram:
 
Tools for Journalists
 
Politics have always been social. Facebook andInstagram are just an evolution of this. Citizens cannow share political information with friends and engagewith candidates in real time. Facebook and Instagramalso give journalists not only a new way to informvoters about election related news but also gatherinformation about what voters think and stay updatedon what the candidates are doing and saying prior tothe election.This guide provides a brief overview of the toolsavailable on Facebook and Instagram that journalistscan use to follow and report on the 2013 AustralianFederal Election socially.
Interest Lists
 
Interest Lists enable journalists covering the elections to better organizeand stay updated with their sources on Facebook. By adding profilesand Pages onto an Interest List, you’re able to see a custom feed of updates from only people included on the list. For example, if you’recovering the election and want a specific stream of updates that arefocused on the topic, you can create an “Election List” and addpoliticians, journalists, advocacy pages, etc. to create a custom streamfrom just the people and organizations you want to keep up with.Creating a list is easy. You can always add or remove people and it’s upto you whether the list is private or public. Once you’ve created the list, you’ll see a bookmark for thelist under “Interests” on your homepage. You can use that bookmark to navigate to the custom feed atanytime.If you create a public list, others can “follow” the list, which will add a bookmark for the list to theirhomepage. By following your list, however, they are not able to change the members of the list. You canalso follow existing public lists by going to the Interest Lists page to search for topics that interest you:facebook.com/addlist 
 
Election Tools for Journalists | 2
We have already created some lists of Australian politicians and political parties in the lead up to theelection that you can use as a starting point:
Government Ministry
facebook.com/lists/10151740665248206
 
Shadow Ministry
facebook.com/lists/10151740741738206
 
Senators
 
facebook.com/lists/10151740774613206
 
Australian MPs
facebook.com/lists/10151744414103206
 
Labor Parliamentarians
facebook.com/lists/10151744792838206
 
Coalition Parliamentarians
facebook.com/lists/10151744849008206
 
Greens Parliamentarians
facebook.com/lists/10151744863768206
 
Independent Parliamentarians
facebook.com/lists/10151744852698206
 
Political Parties
facebook.com/lists/10151744422838206 
Elections Insights
The Facebook-Seven News-Yahoo!7 Election Insightsdashboard offers valuable insight into the politicalpulse of the nation around this year’s federal election.You can use the dashboard to check out which of ourpolitical leaders is being mentioned the most by the 12million Australians who regularly use Facebook.You can also track how those mentions have changedover the past couple of weeks. Typically, we see spikesaround periods where the leaders are engaged insomething very public such as around and immediatelyafter the first debate on 11th August.On the issues tracker, you can see what issues aredominating the conversations that Australians arehaving with our political leaders and political parties ontheir Facebook Pages.You can find the Dashboard here:
au.news.yahoo.com/election/facebook-insights 
 
Election Tools for Journalists | 3
 Public Search
Graph Search has now been rolled out to all US-English users of Facebook. If this includes you, you canuse it to search for public content on Facebook. For example, you can search for “Photos of Kevin Rudd”or “Photos of Tony Abbott taken in Brisbane.”When looking for reactions around a specific political event or sources to talk to, you can use GraphSearch to search for “Posts about the debate” or “Posts about the #2013Election”.If using Facebook Search (facebook.com/search) (if you are using Facebook using UK-English), you canfilter for “public updates” to find public content around specific keywords. For example, if you’recovering the leaders debates and want to find potential sources to talk to for a piece you’re working on,search for key terms that people are likely to use like “debate” to get results of the chatter. If you findsomeone who you may want to use as a source, you can go to their profile and message them privatelythrough Facebook Messages to get a hold of them.

Turn On Follow
Follow enables journaliststo update their readers and sources, while reserving personal updates forfriends only. If you’re covering the election, enabling Follow on your profile gives your readers andviewers the opportunity to Follow your public updates and receive your photos from the campaign trail,links to your content and analysis about the latest news in their News Feeds. Your audience can connectwith you and keep up with your content without having to add you as a friend. They can simply followyou: facebook.com/about/follow. Creating a Page that your readers or viewers like to get your updatesis also a great option for sharing with your community on Facebook. Learn more about setting up aPage in our resources centerHere are four tips for those starting out on Follow:1.
 
Optimize your profile
You want to make sure your settings aresetup properly, but also that your timeline looksprofessional: add a cover photo, your professional work title, username, etc.2.
 
Enable Follow
 Go to your account settings and select the “Followers” tab. Enable follow and adjust yourcommenting settings to your preference. Remember, your commenting settings have to be set to“everyone” for followers to be able to comment on your public updates.3.
 
Observe
 by following political journalists who do it well or by going to their timelines and seeing the typesof content that they post.4.
 
Start posting
 to followers by sharing photos from the campaign trail, links to your content and status updates.For followers to get the content in their news feeds, make sure to post it under the “public” post-privacy setting. Mix it up to keep readers engaged.

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