Election Tools for Journalists | 3
Graph Search has now been rolled out to all US-English users of Facebook. If this includes you, you canuse it to search for public content on Facebook. For example, you can search for “Photos of Kevin Rudd”or “Photos of Tony Abbott taken in Brisbane.”When looking for reactions around a specific political event or sources to talk to, you can use GraphSearch to search for “Posts about the debate” or “Posts about the #2013Election”.If using Facebook Search (facebook.com/search) (if you are using Facebook using UK-English), you canfilter for “public updates” to find public content around specific keywords. For example, if you’recovering the leaders debates and want to find potential sources to talk to for a piece you’re working on,search for key terms that people are likely to use like “debate” to get results of the chatter. If you findsomeone who you may want to use as a source, you can go to their profile and message them privatelythrough Facebook Messages to get a hold of them.
Turn On Follow
Follow enables journaliststo update their readers and sources, while reserving personal updates forfriends only. If you’re covering the election, enabling Follow on your profile gives your readers andviewers the opportunity to Follow your public updates and receive your photos from the campaign trail,links to your content and analysis about the latest news in their News Feeds. Your audience can connectwith you and keep up with your content without having to add you as a friend. They can simply followyou: facebook.com/about/follow. Creating a Page that your readers or viewers like to get your updatesis also a great option for sharing with your community on Facebook. Learn more about setting up aPage in our resources centerHere are four tips for those starting out on Follow:1.
Optimize your profile
You want to make sure your settings aresetup properly, but also that your timeline looksprofessional: add a cover photo, your professional work title, username, etc.2.
Go to your account settings and select the “Followers” tab. Enable follow and adjust yourcommenting settings to your preference. Remember, your commenting settings have to be set to“everyone” for followers to be able to comment on your public updates.3.
by following political journalists who do it well or by going to their timelines and seeing the typesof content that they post.4.
to followers by sharing photos from the campaign trail, links to your content and status updates.For followers to get the content in their news feeds, make sure to post it under the “public” post-privacy setting. Mix it up to keep readers engaged.