Prescriptive vs. Provisional Model of Crisis CommunicationProvisional ModelCombine the understanding that a crisis is a threat with a view of a crisis as thepotential for opportunity, renewal, growthDiscourse of Renewal1.
Organizational Learning: learn from failures2.
Ethical communication: reveal the character of the organization3.
Restrospective vs. Prospective VisionDiscourse of Renewal4.
Effective Organizational RhetoricTypcially, rhetoric is meant to construct and maintain a particular reality.Control.With this model, leadership helps frame the crisis. Co-construct meaningMobilize support. Move beyond the crisis to future focus5.
Equal partnerships with stakeholders
Give stakeholders “significant choice”
Give them the infor essential toInstinctive.. Based on existing patterns of doing business. Based on long-heldvalues. Leadership embodiment of thise values. Helps org enact strong, positiveethical core valuesOverall better way to manage a crisis than prescriptive lens. Better opportunityfor recovery.Deals better with uncertainty.
“I knew immediately what I was going to do”
Crisis definition.An organizational crisis is a specific, unexpected and nonroutine event or seriesof events that create high levels of uncertainty and simultaneously present anorganization with both opportunities for and threats to its high-priority goals.