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Sutton 3rd Draft 041913

Sutton 3rd Draft 041913

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Published by Breitbart Unmasked
Groundswell Group
Groundswell Group

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Published by: Breitbart Unmasked on Aug 28, 2013
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08/29/2013

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StrategicMessageDevelopmentProject
SubmittedbyStevenSutton
Purpose
ThefollowingisaresultofdiscussionsheldatpreviousGroundswellmeetingsduringwhichmembersofGroundswellrenewedtheircommitmenttothegoalof"maximizingmessagesynchronization'.JtissubmittedforfinalapprovalattheApril24thGroundswellmeeting.ThepurposeofthisprojectistoimprovethemessagedevelopmentgoalsofGroundswell:
I.
ToachievethestatedgoalofGroundswellto:"Maximizemessagesynchronization",
2.
TodevelopastrategicthematicmessagetobeusedbyallGroundswellmemberstomaximizetheimpactofeachorganization'svision,mission,projects,andissues.
3.
Toallowforthegreatestflexibilityforeachmemberorganizationtoincorporatethethemewiththeirindividualissues.
4.
Tointegrateeachorganization'smessageintoalargerthematicstrategicmessage,makingthewholegreaterthantheparts.Thiswillenable"messages"tobe"synchronized"toagreaterstrategicthemeorvisioninordertobe"maximized"...thestatedgoalofGroundswell.
StrategicMessage
Whatisneededisanumbrellathematicmessageunderwhicheachspecificissuecanbemagnifiedandmaximized.Forthosefamiliarwithit,thisisanextensionanddevelopmentoftheLeesburgGrid(whichtheLefthasco-optedandnowusesextensively,andtheRighthasignoredandallowedtofallintodisuse).
I.
Failed(Obama/Liberal)PoliciesMakeThingsWorse(orAreFailingAmerica) ThepoliciesoftheLeft(whetherthosetriedbyObamainparticular,ortheLeftingeneral) havefailed...infact,theymaketheproblemstheyaddressworse...theyarefailingAmerica. We'vetrieditObamaswayduringhisfirsttwoyears...itwasadisaster.Therearenumerous examplesofthingsthathavegottenworse(orarefailingAmerica)sinceObamabecame President.TheAmericanpeoplerejecteduncheckedliberalismin
2010
andweshouldnotgobacktothat.
l_
 
WeshouldnotbesolelyfocusedonObama.Thebattleislargerthanhim.Ateveryopportunity,weshoulddeclare(andexplainhowandwhy)liberalpoliciesfailthosetheyare intendedtohelp,aswellasallAmericans/America,bymakingproblemsworse.ExamplesofObama/liberalfailuresmakingthingsworse/failingAmericaarenumerous. Actualexamplesarethemeatonthebones.Itisimportanttogiveexamplestomakethethematicmessagecomealive.
2.
ValuesandVision-ThevaluesandvisionoftheLeft(asexpressedbyObama)areoutofstepwithmainstreamAmerica.Thepoliciesandvaluesthey(he)pursues...their(his)visionfor America...takeAmericainthewrongdirection.ObamapromisedtofundamentallychangeAmerica(essentially,tomakeAmericaless American).YethischangeswilldestroyAmericaasitwasfounded/asitexists.HischangeswillmakeAmericaunrecognizable.Liberalvaluesareextreme.Conservativevaluesaremainstream.ConservativevaluesarethevaluesofAmerica.3-Politicsoverleadership.ObamasblamegamedividesAmericans..
.it
pitsonegroupofAmericansagainstanother.Obamaisaperpetualcandidatewhoputspoliticsfirst.HeputspoliticsaheadofAmerica.AmericaneedsaPresident,notacandidate.RatherthanuniteAmericanswithleadership,ObamadividesAmericanswithpartisanship.Weneedtocontinuetodrivethismessage("StopputtingpoliticsaheadoftheAmerican people.OpentheWhiteHousetotours!").Wedon'tneedcourtship,weneedleadership.We(theRight)havedonethebestjobwiththistheme.Itiswhy
Obamas
favorableratinghasfallenandwhyheisnowengagedinhiscynical(andpolitical)"charmoffensive" Theabovethreethemesarebestusedsequentially,ratherthanrandornly/haphazardly/isolated. Failedpolicieswhichmakethingsworse...thewrongvaluesandvisionforAmerican...playingpoliticsratherthanshowingleadership.Butifthesituationdoesnotallowforallthreeinorder,oneisbetterthannone.Theycanalsobecombined...themostpotentmightbe"failedleadership","afailureofleadership",or"failingAmerica".Themostimportantthingistothink.thematicallyanddrivethesemessages.FLEXIBILITYOnestrengthofthisstrategicmessagingistheflexibilitytoalloweachcoalitionmembertobeasstrongastheywishtobewithinthemessagesabove.Forexample,howtocharacterizethe "failure"ofliberalismorObamaiscompletelyuptothepersonmakingthepoint."Epicfailure","disastrousfailure","theworstfailureever","failingAmerica"...thestrength(ormoderation)ofthe detailsislessimportantthanthecommitment,dedication,anduniformityofusing"failure"asatheme.

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