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FUNDRAISING FORNONPROFIT GROUPS
 Joyce Young, Ken Wyman, and John Swaigen
Self-Counsel Press
(a division of)
International Self-Counsel PressUSA Canada
 
 v
INTRODUCTION
 xiii1.The Missionxiii2.Who This Book is Forxiv3.What This Book Can (and Can’t) Do For Youxiv
1THE FUNDRAISER
11.The Fundraiser’s Role 12.Hiring a Fundraiser 33.Firing a Fundraising Staffer 43.1The head in the sand 43.2How not to fire someone 43.3Pointers for terminating employment 5
2ORGANIZING FOR EFFECTIVE FUNDRAISING
71.Are Volunteer Organizations Different? 71.1Volunteer labor 81.2Funding 91.3Values 101.4Volunteer leadership 10
CONTENTS
 
 vi
Fundraising for nonprofit groups
2.Incorporation and Charitable Registration 103.Establishing an Effective Board of Directors 133.1Who should be on the board? 133.2Recruiting board members 153.3Responsibilities of the board 163.4Board development 173.5Committees and work teams 184.Managing Growth 185.Networking 19
3FUNDRAISING TOOLS
211.Presenting Your Organization in Words and Images 211.1Content and audience 221.2Writing 231.3Design 242.Key Documents 272.1The objectives sheet 272.2The annual report 302.3The funding proposal 533.The Thank-You Letter and Phone Call 554.Presenting Your Organization on the Internet 614.1Using a Web site to communicate 61
4TYPES OF FUNDING
661.Core Funding versus Project Funding 662.Seed Funding 673.Capital Projects 684.Deficit Funding 705.Sole-Source Funding 70
5DEVELOPING A FUNDRAISING STRATEGY 
741.Strategy Is the Key to Success 742.Fundraising Strategy Matrix 752.1Fundraising choices 752.2Evaluation 76
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