3
words,
demand entails choice
. For example, a person confronting a demand to complete a project at work must choose between different response options (e.g. work faster, take short cuts), and his performance is further influenced bythe availability of alternative response options (e.g. taking a break). Hence demand cannot represent a stimulusevent that elicits behavior, but rather denotes alternative response contingencies or choices that lead to the emission
of
behavior.Besides the cognitive element of demand, tension and associated arousal is also correlated with cognitive events thatrepresent abstract rather than normative (i.e. means-end) properties of a contingency. It has been proposed thatdiscrepant, unpredicted, or novel events directly elicit alarm or arousal states (Ursin & Eriksen, 2004). A modificationof this hypothesis proposes that discrepant events first elicit affective events which
in turn
‚
automatically andobligatorily elicit a somatic response
‛ (
Bechara & Damasio, 2005, Verdejo-Garcia, Perez-Garcia, & Bechara, 2006). Inshort, the
‚
primary inducer is a stimulus in the environment (i.e. risk) that elicits an emotional response
‛
(WellerLevin, Shiv, & Bechara, 2007). For example, a person winning the lottery or who suddenly learns he owes money onhis income tax perceives novel rewarding or aversive outcomes, and fells tense because of the unexpectedness ornovelty of the event or because of the affective events elicited by those outcomes. Nonetheless, the reflexive or
‘automatic’
link between somatic (i.e. sympathetic) arousal and unpredictable, discrepant, or risky events is notsupported by the facts. Indeed, continuous positive surprise or discrepancy (Csikszentmihalyi, 1990) as evidenced increative and sporting behavior is highly correlated with profound relaxation and low autonomic arousal. Forexample, a rock climber
involved in the ‘touch and go’ behavior of climbing a difficult cliff experiences lowautonomic arousal or is ‘cool under pressure’ when his moment to moment risky behavior is successfully
accomplished. Similarly, an artist in the thrall of a creative act feels elated but relaxed during the moment to momentnovelty of inspiration. Finally, low autonomic arousal is characteristic when avoidance from surprising painful
events (e.g. bad news) is impossible, as in the case of ‘learned helplessness’ (Seligman, 1975;
Gatchel, McKinney, &Koebernick, 1977). Thus we may feel depressed and non anxious when we learn of bad news wherein there is norecourse, such as a fatal illness, natural disaster, etc. As an alternative explanation, because affective eventsintrinsically change the value of the behavior that accompanies them, this behavior may also contrast with otheralternatives that have value derived from a cognitive or rational domain. In other words, emotional value alters therelative value of alternative choices, and hence may signal the emission of covert somatic (i.e. neuro-muscular) behavior. Thus it is proposed that
discrepancy elicited affect does not directly elicit sympathetic arousal, but can indirectlyestablish a contrast between response alternatives that does
.These concepts are easily illustrated through the facts of behavior.
Specifically, sustained or tonic levels of musculartension are commonly produced under continuous or moment to moment alternative contingencies or choiceswherein any choice entails near equivalent feasible or avoidable losses, or dilemmas. These dilemmas may consist oftwo or more rationally comparable choices that are near equivalent (e.g. what choice to make in a card game) or twochoices that represent affective choices or affective vs. rational choices that are near equivalent in value and cannot belogically compared (Marr, 2006). An affective choice will be defined as an anticipatory emotion or more specifically, apriming effect due to the enhanced and sustained activity of mid-brain dopamine systems (Berridge, 2001) that
provide an affective value (or ‘wanting’) to
engaging in or the prospect of engaging in positive unpredicted or novelevents (e.g. checking
email) or primary drives (e.g. ‘wanting’ an ice cream cone).
1
As such this activity may occur not
1
The neuro-modulator dopamine is implicated in all learning, and is released upon the anticipation or experience ofnovel or discrepant events wherein moment to moment outcomes differ from what is expected. Dopamine releasescales with the importance of salience of an event, and is subjectively rendered as a sense of energy, pleasure, oractivation. Thus one feels more energized or elated upon winning the lottery if the prize is large rather than small. Aprimary
role for dopamine is to change the importance or ‘incentive salience’ of
moment to moment behavior(Berridge, 2007). This momentary salience may or may not conform to the overall importance of an extended behavior sequence. For example, intermittent small wins on a slot machine increase the salience or moment tomoment importance of gambling despite the fact that the long term consequences (namely a large cumulative loss) isthe inevitable consequence
.
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