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SUMAIRA YOUSUFMUZNA REHMANBEENISH HAYATRABIA FATIMALAILA FAREEDAMNA TAYABERUM ASIF
Presented to: Ms NOOR USS SABBAHKHAN
 
Discuss the types of growth strategiesthat Starbucks has used. 
 Starbucks has used following types of  growth strategies:
CONCENTRATION
Starbucks went globally, opening hundredsof thousands of stores round the world.It targeted its customers demographically.
 
HORIZONTAL INTEGRATION
Starbucks used horizontal Integration when it bought its competitor Tazo, LLC. to market aselection of premium tea products.
DIVERSIFICATION
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Related Diversification
Food itemsCoffee BeansCoffee flavored ice-creamReady to drink beveragesCoffee related accessories andequipment
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