HOW TO COMMUNICATE?

Web is awesome. Politics can be too.

GO ONLINE!

PUBLIC RELATIONS

IVANA GRLJAK
@redlena
Croatian Government's spokesperson

ZINKA BARDI
@zinkab
Special advisor on Public relations to the PM Zoran Milanovi

ONLINE TEAM MEMBERS

TOMISLAV KORMAN
@tomislavkorman
Creative geek that loves social media, design, internet, science and politics.

ANA URLI
@ana_esplanada
Postgraduate student of diplomacy.Socialdemocra t. EU enthusiast. Human rights for all. In love with the world.

MARKO BOAC
@markobozac
Bruco EFZG-a, 20, bloger wannabe. Interested in gadgets, technology, youth policy, politics, (social) media, UX, design, web....

FRAN KUETA
@frankuseta
19 years, Croatia, politics, internet, U2&Coldplay& eKillers, George Carlin, and so on...

ONLINE TEAM MEMBERS

TOMISLAV KORMAN
@tomislavkorman
Creative geek that loves social media, design, internet, science and politics.

ANA URLI
@ana_esplanada
Postgraduate student of diplomacy.Socialdemocra t. EU enthusiast. Human rights for all. In love with the world.

MARKO BOAC
@markobozac
Bruco EFZG-a, 19, bloger wannabe. Interested in gadgets, technology, youth policy, politics, (social) media, UX, design, web....

FRAN KUETA
@frankuseta
18 years, Croatia, politics, internet, U2&Coldplay& eKillers, George Carlin, and so on...

INFORMATION

INTERNET

2 270 000 000 internet users

33% 63%

WORLD CROATIA

2 300 000 internet users

* Internet World Stats, December 2011; Informatika pismenost u Hrvatskoj GFK, December 2011, N=1000;

INTERNET IN CROATIA
e most accurate information is on:

INTERNET RADIO TELEVISION WEEKLY NEWSPAPERS MAGAZINES DAILY NEWSPAPERS

* Hrvatski mediji u oima graana Fakultet politikih znanosti Zagreb, 2009, N=1000

45% 39% 35% 31% 30% 24%

ere is an inverse relationship between control and trust. More control, less trust.
David Weinberger, Professor at Harvard University at Web 2.0 guru conference

WHO DO YOU TRUST?

average approval rating of the politicians by the citizens (max 7)

2,0

* Povjerenje u profesije/institucije GFK, June 2012, N=1000

WHO DO YOU TRUST?

5,6
the average con dence in friends (max 7)
* Povjerenje u profesije/institucije GFK, June 2012, N=1000

WHO DO YOU TRUST?

77,4%
people in Serbia has more trust in internet than other media
* Pozitiv centar za digitalne medije , October 2011.

ADD AS FRIEND

TOP SITES

facebook.com
google.hr
google.com
youtube.com
index.hr
jutarnji.hr

net.hr

* Top Sites by Country Alexa.com, August 2012

FACEBOOK IN CROATIA

60%
* Facebook, May 2012; Socialbakers, svibanj 2012

FACEBOOK U SRBIJI

Povijest / Izazovi i iskustva

3 513 820
korisnika koristi ovu drutvenu mreu u Srbiji

SERBIA

* Socialbakers, rujan 2012

FACEBOOK U SRBIJI

Povijest / Izazovi i iskustva

3 513 820
korisnika koristi ovu drutvenu mreu u Srbiji

SERBIA

* Socialbakers, rujan 2012

FACEBOOK U SRBIJI

Povijest / Izazovi i iskustva

3 513 820
korisnika koristi ovu drutvenu mreu u Srbiji

SERBIA

* Socialbakers, rujan 2012

FACEBOOK U SRBIJI

Povijest / Izazovi i iskustva

3 513 820
korisnika koristi ovu drutvenu mreu u Srbiji

BiH

* Socialbakers, rujan 2012

FACEBOOK U SRBIJI

Povijest / Izazovi i iskustva

3 513 820
korisnika koristi ovu drutvenu mreu u Srbiji

SLOVENIA

* Socialbakers, rujan 2012

Average American actually spends more time consuming news than a decade ago. The average time per visit to news sites continues to drop. Facebook is now the third biggest referral site for news articles.
Chad Garrison, Pew Research Center

I think this comes down to identity and trust. Identity is the next weapon; the more we know about you, the more we know whether to trust you.
Je Jarvis, What would Google do?

I think this comes down to identity and trust. Identity is the next weapon; the more we know about you, the more we know whether to trust you.
Je Jarvis, What would Google do?

I think this comes down to identity and trust. Identity is the next weapon; the more we know about you, the more we know whether to trust you.
Je Jarvis, What would Google do?

I think this comes down to identity and trust. Identity is the next weapon; the more we know about you, the more we know whether to trust you.
Je Jarvis, What would Google do?

I think this comes down to identity and trust. Identity is the next weapon; the more we know about you, the more we know whether to trust you.
Je Jarvis, What would Google do?

I think this comes down to identity and trust. Identity is the next weapon; the more we know about you, the more we know whether to trust you.
Je Jarvis, What would Google do?

INTERACTION

KUKURIKU WEB

questions and comments were posted on web page in the rst few hours regarding the Plan 21

500

* Statistike Brlog, rujan 2011

WWW.VLADA.HR

KUKURIKU WEB

Strategije / Analize i ciljevi

pitanja i komentara vezanih uz Plan21 pristiglo je u nekoliko sati od objave stranica i programa

500

* Statistike Brlog, rujan 2011

KUKURIKU NEWSLETTER

e-mails were collected where afterwards the newsletters were sent

18 694

* Statistike Brlog, rujan 2011

WWW.VLADA.HR

KUKURIKU SOCIAL MEDIA

WWW.VLADA.HR

twitter

KUKURIKU ON TWITTER

it is not only the number of characters Twitter allows, but also the synonym for bothway communication

140

WWW.VLADA.HR

KUKURIKU AND TWITTER INTERACTION

50%
of the tweets posted was interaction with the users (out of total 2323 tweets)

WWW.VLADA.HR

FIRST POLITICAL TWITTER INTERVIEW

WWW.VLADA.HR

FIRST POLITICAL TWITTER INTERVIEW

WWW.VLADA.HR

TWITTER WALL ON ALL EVENTS

ENGAGE OFFLINE AND ONLINE USERS
Wall of Tweets is a simple and engaging solution that enables people attending your event to share their tweets on a big wall in a real-time

RESULTS
At the live events speakers answered the Twitter (and Facebook) questions

* TwWall omoguili : Pet minuta i Brlog

WWW.VLADA.HR

TWITTER: INTERACTION TOOL

WWW.VLADA.HR

TWITTER: FIRST HAND INFORMATION

WWW.VLADA.HR

TWITTER AS AN INFORMATION SOURCE

TWEETUP BECAME KUKURIKUUP

'OFFLINE' MEETINGS WITH THE ONLINE TWITTER USERS
TweetUP with the candidate for PM on a working subject ICT, was the rst one of its kind ever organized in Croatia e TweetUP was organized and planned along with the Twitter users of the initiative @InternetZaSve

#kukurikuup

WWW.VLADA.HR

facebook

FACEBOOK LIKES
e users mostly liked the content which targeted them personaly.

WWW.VLADA.HR

FACEBOOK SHARES

FACEBOOK PHOTOS

e photos were used, apart for the announcements and live coverage, for stimulating interaction among users, i.e. by asking questions on a speci c subject (announcement of the promotional activities of Plan21)

WWW.VLADA.HR

FACEBOOK BANNERS
e FB users were voting for 3 out of 20 slogans for the internet banners. ey could see the chosen banners at the internet sites in the awake of the electoral day.

WWW.VLADA.HR

FACEBOOK CHAT
ONLINE vs OFFLINE
First Facebook dialog was organised - broadcasted via videolink. e live chat was broadcasted via many internet sites in Croatia. including the central national TV.

FACEBOOK VIDEO

Atypical political contents has often surpassed the expected reactions

WWW.VLADA.HR

FACEBOOK REACH
Last week (weekly total reach):

50%

792 902
50% of all Facebook users reached

WWW.VLADA.HR

FACEBOOK REACH

WWW.VLADA.HR

youtube

!
.

Social networking is still the fastest-growing active social media behaviour online. is is followed by updating a microblog (e.g. Twitter) and uploading video.
Cara Pring , 100 social media statistics for 2012

WWW.VLADA.HR

YOUTUBE VIDEOS

130
139 040 views

WWW.VLADA.HR

YOUTUBE VIDEOS

WWW.VLADA.HR

documents and audio

DOWNLOADABLE AND SHARABLE DOCS

Upload and share publicly all of your data and documents.

WWW.VLADA.HR

DOWNLOADABLE AND SHARABLE DOCS

WWW.VLADA.HR

AUDIO IN REAL TIME

Soundcloud made all the podcasts and recordings available in real time. Public statements were online before on radiostations or sites.

WWW.VLADA.HR

FIRST TIME EVER

- recorded public statement which was broadcasted live via internet - organized live Facebook chat with the PM candidate - recorded video spot which targeted social media users only - organized TweetUp with the prospective PM on the subject of internet and ICT - used TwiterWall during the promotion of the electoral program throughout the country - politicians were answering questions from social networks via video - social media was used dynamically, on eld, live from events, behind the scenes - online and o ine campaign integration at all times
* Zavrni izvjetaj Maja Dodi, prosinac 2011

WWW.VLADA.HR

WE WON
WWW.VLADA.HR

LISTEN ENGAGE BE RESPECTFUL HAVE FUN

!
.

Social networking is still the fastest-growing active social media behaviour online. is is followed by updating a microblog (e.g. Twitter) and uploading video.
Cara Pring , 100 social media statistics for 2012

HUGE

SOCIAL MEDIA IS

HUGE

LISTEN

27th/32
On digitizing public services (below EU average)
Digitizing Public Services in Europe: Putting ambition into action, 9th Benchmark Measurement, Capgemini, IDC, Rand Europe, Sogeti and DTi for: European Commission, Directorate General for Information Society and Media, December 2010

3 10 30

E-government development in Southern Europe Emerging leaders in e-government development World Ranking in E-government development

United Nations E-Government Survey 2012 - E-Government for the People, United Nations, New York, 2012

GOVERNMENT STARTS ONLINE

12/23/2011

WE USE

HOW MUCH WE TWEET

average number of tweets during the workdays

30

ENGAGE

WHAT WE TWEET ABOUT WHEN WE TWEET

Public Consultation Public Discussions Exclusive Content Upcoming Events Multimedia Do we ask questions?

WHAT WE TWEET ABOUT WHEN WE TWEET

Public Consultation Public Discussions Exclusive Content Upcoming Events Multimedia Do we ask questions?

HOW MUCH WE TWEET

50%
of tweets are conversations (mentions and responses to other users)

AMONG THE 25 MOST CONNECTED

FIRST

TWEETUP BECOMES VLADAUP

1st TweetUp was with Deputy Prime Minister and Minister of Administration // ITC in Croatia 2nd TweetUp was held at o cial residence of the Goverment with PM

DIRECT COMMUNICATION

GROWTH PATTERN OF LIKES

WE ASKED AGAIN

AND GAVE ANSWERS

FACEBOOK INTERACTION

average number of comments on posts made by other users (PBO) per day

110

CONVERSATIONALISTS
cscore.recommend.ly, August 2012.

CONVERSATIONALISTS
cscore.recommend.ly, August 2012.

CONVERSATIONALISTS
cscore.recommend.ly, August 2012.

CONVERSATIONALISTS
cscore.recommend.ly, August 2012.

DVOSMJERNOST NA INTERNETU

Strategije / Analize i ciljevi

FACEBOOK CHAT
ONLINE vs OFFLINE
First Facebook/Twitter dialog was organised broadcasted via videolink. e live chat was broadcasted via many internet sites in Croatia. including the central national TV.

PRIME MINISTER ANSWERS

YOUTUBE VIDEOS

287
222,741 views

WE ARE STILL LEARNING

MINISTRIES
social networks

web site

questions

suggestions

LISTEN ENGAGE BE RESPECTFUL HAVE FUN

Video: http://www.youtube.com/watch?v=7jCWioCEtes

ANYWAY, THATS PRETTY MUCH ALL I HAVE TO SAY. BUT ID REALLY LOVE TO HEAR WHAT

YOU HAVE TO SAY ABOUT IT.

facebook.com/wwwvladahr youtube.com/wwwvladahr ickr.com/wwwvlada soundcloud.com/vladarh twitter.com/vladarh

HOW TO COMMUNICATE?
Web is awesome. Politics can be too.

GO ONLINE!