MANUFACTURING
As
the demand for wireless headsets grows, market leader
Plantronics breaks ground in China
on a newmanufacturing
plant—and
a new manufacturing strategy
I
BY
ARIK
HESSELDA
W
V
1
stronaut
Neil Armstrong spoke the unforgettable words
"one\small
step forman, one giant leap for mankind"into the
company's
headset. Acrossthe globe, millions daily use its
k
products while
driving—in
certainplaces, such as New York,
to
comply with regulations mandating the use of "hands-freecar phones.
/ronics
Inc., the world's No. 1
supplier
of mobile-phone headsets, is not a household name. Yet itsproducts are ubiquitous. The wide adoption of wirelessdevices over the last decade and new applications inthe consumer electronics sector guarantee more people
will
be using Plantronics' products in the future.Little wonder that Plantronics is deploying
a
newmanufacturing strategy to support what the company'sexecutives believe is
a
faster-growing electronics segment, with opportunities for rivals and startups to encroach upon its market share. Naturally, China is
a
bigpart of the company's manufacturing future. What's notso common in these
clavs
when outsourcing is the normin-house and to pull subassemblywork from contractor
OCTOBER 2005
I
ELECTRONICS SUPPLY & MANUFACTURING
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