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Media
OCTOBER 2005www.my-esm.com
Electronics
Supply&Manufactjfing
FOR OEM AMP
EMS MANAGERS
W
I
VOLUME 2 • NO. 10
NFLUENCE
P
OT
your supplychain
p. 34
achi
LI
JIDJJLI
page
24
UVJ
nd po.
lanageme
DJJD
PlantroniAbreaks
pm(e
50
Don't
miss this year's Global Supply Chain Summit, Oct.
24-26,
San Jose, CA. Register at
 
MANUFACTURING
As
the demand for wireless headsets grows, market leader
Plantronics breaks ground in China
on a newmanufacturing
plant—and
a new manufacturing strategy
I
BY
ARIK
HESSELDA
W
V
1
stronaut
Neil Armstrong spoke the unforgettable words
"one\small
step forman, one giant leap for mankind"into the
company's
headset. Acrossthe globe, millions daily use its
k
products while
driving—in
certainplaces, such as New York,
to
comply with regulations mandating the use of "hands-freecar phones.
/ronics
Inc., the world's No. 1
supplier
of mobile-phone headsets, is not a household name. Yet itsproducts are ubiquitous. The wide adoption of wirelessdevices over the last decade and new applications inthe consumer electronics sector guarantee more people
will
be using Plantronics' products in the future.Little wonder that Plantronics is deploying
a
newmanufacturing strategy to support what the company'sexecutives believe is
a
faster-growing electronics segment, with opportunities for rivals and startups to encroach upon its market share. Naturally, China is
a
bigpart of the company's manufacturing future. What's notso common in these
clavs
when outsourcing is the normin-house and to pull subassemblywork from contractor
OCTOBER 2005
I
ELECTRONICS SUPPLY & MANUFACTURING
of 00

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