Chapter 4Chapter 4
Communicating AcrossCommunicating AcrossCulturesCultures
Mary Ellen Guffey,
Business Communication: Process and Product,
4eCopyright © 2003
Mary Ellen Guffey,
Business Communication: Process and Product,
4e
Ch. 4, Slide 2
Increasing Importance ofIncreasing Importance ofMulticultural CommunicationMulticultural Communication
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Technological advancements
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General global interconnectivity
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Globalization of markets
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Multicultural workforce
Mary Ellen Guffey,
Business Communication: Process and Product,
4e
Ch. 4, Slide 3
Understanding CultureUnderstanding Culture
How is culture like a computer program?
Society, gender, race, age, religion, andother factors control our reactions andbehavior.
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