Chapter 6Chapter 6
Organizing and WritingOrganizing and WritingBusiness MessagesBusiness Messages
Mary Ellen Guffey,
Business Communication: Process and Product,
4eCopyright © 2003
Mary Ellen Guffey,
Business Communication: Process and Product,
4e
Ch. 6, Slide 2
Formal Research MethodsFormal Research Methods
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Search manually – books, articles, andother secondary sources
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Access electronically – Internet,databases, CD-ROMs
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Investigate primary sources –interviews, surveys, focus groups
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Experiment scientifically – tests withexperimental and control groups
Mary Ellen Guffey,
Business Communication: Process and Product,
4e
Ch. 6, Slide 3
Informal Research andInformal Research andIdea GenerationIdea Generation
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Look in office files.
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Talk with your boss.
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Interview the target audience.
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Conduct an informal survey.
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Brainstorm for ideas.
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Develop a cluster diagram.
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