Chapter 11Chapter 11
Negative NewsNegative News
Mary Ellen Guffey,
Business Communication: Process and Product,
4eCopyright © 2003
Mary Ellen Guffey,
Business Communication: Process and Product,
4eCh. 11, Slide 2
Goals in CommunicatingGoals in CommunicatingBad NewsBad News
•
To make thereader understand andaccept the bad news
•
To promote and maintain a goodimage of the writer and the writer’sorganization
•
To make the message so clear thatadditional correspondence isunnecessary
•
To avoid legal liability
Mary Ellen Guffey,
Business Communication: Process and Product,
4eCh. 11, Slide 3
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The Indirect PatternThe Indirect Pattern
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