Professional Documents
Culture Documents
Competition in Marketspace
Lower buyers search cost. Speedy comparisons. Differentiation. Lower prices. Customer services. Other competitive factors to consider are:
The size of the firm may not be a significant competitive advantage. Geographical distance from consumer may play an insignificant role. Some language barriers may be easily removed. Digital products lack normal wear and tear.
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Virtual Communities
The Internet Virtual Communities
The Web is being transformed into a social Web of communities. Four major types:
Communities of transactions Communities of interest Communities of relations (practice) Communities of fantasy
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Communities of interest
Place for people to interact with each other on a specific topic Motley fool (fool.Com)
Forum for individual investors
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Communities of fantasy
Place for participants to create imaginary environments ESPNet participants create competing teams and play with Michael Jordan
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This model did not work well, many companies sustained heavy losses in 2000-2001; too few members, too few purchases
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Other Issues
Identification of buyers and sellers Trust Security (for example, viruses)
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International products
Not easily available to off-line customers
Information
GartnerGroup provides access to online research material by subscription Smaller companies may provide specialized information (home and gardening)
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Small volume
E.g., special books
Old technical
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Keep growth slow and steady Delegate Develop good internal communications
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Research in EC
Behavioral Issues
Consumer behavior Building consumers behavioral profiles and identify ways to utilize them Sellers behavior and motivation Issue-oriented research (e.g., trust, intermediaries) Internet usage pattern and willingness to buy Mental model of consumer product search process, comparison process, and negotiation How to build trust in the e-marketspace
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Research in EC (cont.)
Technical Issues
Methods that help customers find what they want Models for extranet design and management Natural language processing and automatic language translation Matching smart card technology with payment mechanisms
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Research in EC (cont.)
Technical Issues (cont.)
Integrating EC with existing corporate information systems, databases, etc. Retrieval of information from an electronic industry directory Establishing standards for international trade Building a mobile Internet distribution command system
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Applications
Creating a methodology of finding EC business applications
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Impacts
Identify the necessary organization structure and culture Integration with ERP and SCM
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Internet usage
Increase exponentially Access via cell phones!
M-commerce
No need for a computer brings more people to the web
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Innovative organizations
Restructured and reengineered
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Payment systems
Ability to use e-cash cards and make micropayments is getting close to reality
Business-to-business
Continues to grow rapidly
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Auctions
Increasing rapidly
Going global
Most appealing benefit of EC
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Intrabusiness EC
Improving internal supply chain
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Networks
XDSL and wireless communication
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EC knowledge
The quantity and quality of EC knowledge is increasing rapidly
Networked economy
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Managerial Issues
Finding a community that matches your business Going global
Threatsdifficult to accomplish, especially on large scale Opportunitiescreate collaborative projects with partners in other countries (last a long time)
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Restructuring is likely; should be investigated The future of EC is very bright, but planning is a must
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