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5 Reasons to have Careers on your FuneralHome Website
October 15, 2008Recently, I created a “Help Wanted Ad” for somea support position to help me with the growth of my business and posted it to my website. Insteadof the old way of posting ads with newspapersand then sifting through a stack of job-seeking-tire-kickers, I wanted to elevate the relationshiplevel to one of someone who was familiar withmy work (via my website) or at least to get areferral – friend of a friend. So why I am tellingyou this story? Well it seems to be a topic of interest lately – getting good calibre staff – andwe seem to turn to our travelling sales reps andask them if they know of anyone looking. Asfuneral directors, we forget that we have a largevolume of “eyeballs” checking out obituaries on our websites and leaving condolences. Why nothave a “Careers” or “Job Opportunities” section on your website?Here is a list of the reasons why you should have a Careers section on your website:1.It’s free! Well, depending on how your site is set up you may have to pay your webdeveloper to create this section, or if you use a Content Management system likeWordPress – it’s completely Free.2.Gives visitors an insight into your company. Even if someone isn’t looking for a job – maybe they are trying to decide what funeral home to choose and if you communicate inyour Help Ads that you need a certain type of person that will go above and beyond for your client families, they may see that is a deciding factor – “Attracting Families throughHelp Wanted Ads”3.The job seeker will get a better understanding of your operations since they are already atyour website (although if someone comes in to an interview without researching you onyour website, maybe you should keep looking).4.The Referral – maybe someone has been to your website to leave a condolence and theysee your Careers tab and they know of someone who may be perfect for funeral serviceand they are already familiar with your company via the website (this referral will never happen if you only used help wanted ads).5.Good Economic Community Member – in economic times like this, it is good to showthat you are investing back into the community – Job Creation (even if it is a replacementsituation for you, you don’t have to tell everyone that)I am sure that there are other benefits to posting job opportunities on your funera home website.Can you think of any other reasons? Please leave a comment below.Here are some steps that you should remember:
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