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Funeral Marketing with YouTube
July 2, 2008What is better than being “number one” inGoogle? By being number one through ten of course. To accomplish this Google dominationyou have to look beyond your website and harassthe power of other websites – like the number one content site, YouTube. Of all websites,YouTube ranks fourth, but only behind the threemain search engines: Google, Yahoo, and MSN’sLive Search. No matter how great your websiteis it is a speck of dust compared to YouTube andthe other online video sharing websites likeGoogle Video, Revver, and AOL Video.If you would like to see real life examples for thefuneral industry, you have to check out the case study that I conducted where McCall Bros.Funeral Home now occupies seven out of ten results for ‘Funeral planning in Victoria BC’ – including spots one through four. The study shows how the videos impacted the search results inGoogle, Yahoo, and Live Search, within one day and also over a six week period. To see all of the results along with my commentary, visit:http://www.funeralfuturist.com/case-study-online-video-for-funeral-cemetery-promotion/So if you are still with me here, you may be wondering what video content you would use onYouTube. I always look for the easiest solution first, so I would suggest using those TVcommercials that you had to pay thousands of dollars for and upload them to YouTube. If you donot have a commercial ready to go, you could use the same software that you use to create your DVD memorial videos and create a three minute infomercial demonstrating how you aredifferent than your competition.Also you might be thinking that it sounds like a lot of work to uploadthese videos to all of these different video sharing site. I use a tool called
Traffic Geyser
that allows you to upload one video to over 30 differentsites. It saves me a ton of time, and they have a lot of tips and training aswell. The guys at Traffic Geyser have also made this guide available for  you to download free!Click this link or click on the image to download.Before you fire that video up on YouTube be sure to read my articletitled, “Upload your Funeral Home’s Welcome Message on YouTube.”This will explain how to title your video properly and what to include
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