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What does Hep do?
January 8, 2008This is a question that is posed to me often – andnot only by funeral directors and cemeterians, buteven by friends and family. My poor parents – they get the same question but they can’t reallygive a definitive answer.I believe the answer is simple, I am a consultantthat helps funeral homes and cemeteries in theareas of applying proactive & competitivestrategies and using funeral-related technologies.This may still sound vague, so to help clarify thisit may be better to pose the question, “How canHep help?”If you are concerned with price shoppers,discount providers, rising cremation and lowfuneral averages – I can help! I have practicalexperience in a highly competitive, highcremation (now 90%) memorial society infestedstricken market that is coupled with my formal business education in entrepreneurialmanagement. With this background, I can help you avoid some of the pitfalls as consumers inyour community change become less traditional and become more competitive and more profitable.For those of you who want advice on how to achieve a greater Internet presence or to get moreout of your website but are unsure whose best interests your web developer has in mind – I canhelp! I can provide you with an unbiased analysis and strategy to take your online presence to thenext level. This expertise comes from 10 years of initially developing and latterly strategically planning many funeral home and cemetery websites plus continually monitoring statistics andimplementing the latest “new media” strategies such as Blogs, Podcasts, and You Tube. All withthe ultimate goal of having the greatest web presence and highest search rankings in your marketas well as harnessing the greatest supply of preneed leads of the future.“I hear your name in many different circles; you must do more than consulting.” I also seemyself as an educator – I guess I get that from my dad, Tom, a retired elementary school teacher and still- practicing educator of life. Through myFuneralFuturist.comwebsite and myFromtheHep.com  blog, I try to pass on information to funeral professionals in one way or another to assist them in providing the most meaningful services possible. Realizing that I don’thave all of the information, I created TheFuneralGurus.comwebsite. This is a site where Funeral Directors can offer their insight to their peers as well as to the public. For the longest time we as
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