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Free Business Strategy Lesson for FuneralManagers
June 18, 2008As promised, I was able to pull in a favor – and I know that you will enjoy it and also find it veryuseful. Join me and Brent Mainprize, Ph.D., as we walk you through step by step how to perform a strategic analysis on your company.
Topic
: Business Analysis Tools for Funeral Home ManagersYou can listen to the recording, but you must register by going to:
www.FuneralManagerSecrets.com
We demonstrate how to apply the following business analysis tools to the funeral industry:1.
PEDST Analysis
to look at external factors: Political, Economic, Demographic, Social,and Technological2.
Five Forces of Competition
analyzes: Power of Buyers, Power of Suppliers, Threat of  New Entrants, Threat of Substitutes, and Competitive Rivalry (you vs. the funeral homedown the street)3.
SWOT Analysis
will look internally at your: Strengths, Weaknesses, Opportunities andThreats.Then you will have all you need to leap ahead of your competition.Register now and receive the Strategy Guide in advance so that you and your management teamcan use this as a brainstorming session or as a benchmark for your ongoing Strategic Plan.
www.FuneralManagerSecrets.com
Unfortunately, the training that we funeral directors receive from mortuary school doesn’t teachus to be funeral strategists. I found myself in the same position, but in our market – highcremation, highly competitive market with discounters and memorial societies – I felt that Ineeded some business strategy education right away. So I went back to university and receivedmy business degree in Entrepreneurial Management. The greatest skill that I learned in the entire program was how to use some Strategic Analysis Tools. Instead of you having to go back touniversity for an MBA, I want to share with you these tools and how they can be applied to your own funeral operations in your own market.
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