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The Mini Ede 
Sizing Up Short to Long Term Methods to DriveBusiness Results*
* an abridged version ofhttp://www.egyii.com/blog/2009/06/11/sizing-up-short-to-long-term-methods-to-drive-business-results/
 
the dilemma
“How do we fix businesstoday? Do we proceedwith short? Medium? Or long term actions? Andwhat are theramifications?”
 
the short to long term “fixes"
The release of new products that fit the“mould” for today
 Making price adjustments
-  scenario
Or doing absolutely nothing…

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