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A Tour of the Healthcare New Media Marketing Landscape - Shahid N. Shah

A Tour of the Healthcare New Media Marketing Landscape - Shahid N. Shah

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Published by Shahid N. Shah
Blogging, social networking, micro-blogging, content sharing, widgets, and other new media techniques can vastly improve the effectiveness of existing marketing strategies. This keynote presentation that I gave at the 2009 Healthcare New Media Marketing Conference in Phoenix set the stage for the remainder of the conference by unfolding the landscape of what new media truly means and how it can be effectively utilized to help healthcare systems connect with patients. Case studies demonstrating first-rate strategies, a discussion of metrics and how to prove what works and what doesn’t provide a solid overview of new media in the healthcare industry.
Blogging, social networking, micro-blogging, content sharing, widgets, and other new media techniques can vastly improve the effectiveness of existing marketing strategies. This keynote presentation that I gave at the 2009 Healthcare New Media Marketing Conference in Phoenix set the stage for the remainder of the conference by unfolding the landscape of what new media truly means and how it can be effectively utilized to help healthcare systems connect with patients. Case studies demonstrating first-rate strategies, a discussion of metrics and how to prove what works and what doesn’t provide a solid overview of new media in the healthcare industry.

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Published by: Shahid N. Shah on Jun 15, 2009
Copyright:Attribution Non-commercial

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02/24/2010

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By Shahid N. ShahHITSphere.com and The
Healthcare IT Guy 
Blog
 
Product positioningBrand-building and increasing visibilityAdvertisingProduct launchesLead generationSales communicationsMaximizing events and trade shows
2
 A Tour of the Healthcare New Media Marketing Landscape -Shahid N. Shah
 
ConversationsEngagementGrass RootsMessaging,Loyalty &Credibility
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 A Tour of the Healthcare New Media Marketing Landscape -Shahid N. Shah

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