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Assignment No 1

Assignment No 1

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Published by Tage Nobin
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Published by: Tage Nobin on Aug 31, 2013
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08/31/2013

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ASSIGNMENT NO. 1
TITLE
: Case Study of Oprah Winfrey
SUBJECT
: Entrepreneurship Development
SUBMITTED TO
: Mrs. Bijoylaxmi Sarmah
SUBMITTED BY:
Tage TallangMBA I Semester MBA/13/06
 
Q. Find the characteristic and qualities of Oprah Winfrey as a successfulentrepreneur.Ans:
1.
 
Hard working and Dedicated personIn spite of her poor background, it was the result of her hard work and dedication that at the age of 19, she got her first broadcasting jobas a reporter for the radio station WVOL.2. Creativity
Oprah’s creativity resulted into opening of many companies,
foundations and launching of O, The Oprah Magazine.3. Initiator Instead of being hired by someone else. She initiated and took risk which ultimately resulted to her own company Harpo, Inc.4. Trust WorthyEven with rapid growth of her company, Oprah believed inworking with the people only on the criterion of trust.5. PhilanthropistOprah denotes at least 10 percent of her annual income tocharity. Hence, is considered one of the largest philanthropists of our time.6. Motivator 
Oprah created Oprah’s Angel Network, a campaign
encouraging people to help others in need, which raised funds fromviewer donations, sponsors and celebrity contributions.7. IdealisticThe sole criterion for the selection of her employees is trust. Thisshows the idealistic side of her persona.
 
8. AmbitiousDespite the success of company in both the terms of earningsand ratings, Oprah was searching for more. This ambitious nature led tothe alliances with TV syndicator King World and ABC to air her showsand movies respectively.9. Brave and CourageousOprah has ventured in various areas and today she is the owner of many companies.

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