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David A. RosenbergJune 15, 2009
 Chief Economist & Strategist Economics Commentarydrosenberg@gluskinsheff.com+ 1 416 681 8919
 
Please see important disclosures at the end of this document.
Gluskin Sheff + Associates Inc.is one of Canada’s pre-eminent wealth management firms. Founded in 1984 and focused primarily on high net worth private clients, we are dedicated to meeting the needs of our clients by delivering strong, risk-adjusted returns together with the highestlevel of personalized client service. For more information or to subscribe to Gluskin Sheff economic reports
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visit www.gluskinsheff.com
 
MARKET MUSINGS & DATA DECIPHERING
Breakfast with Dave
PLEASE NOTE THAT DUE TO BUSINESS TRAVEL, BREAKFAST WITH DAVEWILL RETURN ON WEDNESDAY, JUNE 17WHILE YOU WERE SLEEPING
Equities are selling off with the global MSCI index off nearly 1.0% and the lossesbroadly based (Europe off 1.8%, Japan down 1.0%, Hong Kong losing 2.1%).Bonds are rallying 6 - 7 basis points here and across the pond. Commoditiesare facing a heavy round of profit-taking — gold down to a three-week low,copper slipping more than 3.0%, oil slipping 2.0%. The U.S. dollar isstrengthening right across the board too — back below 1.40 on the Euro and theCAD is back above the 1.13 mark. The Asian FX complex and the commodity-based currencies are taking it on the chin.
THERE WERE NO DATA RELEASES TODAY, SO WHAT HAS CAUSED THISREVERSAL?More words, than deeds.
First, the G8 meeting ended with emphasis being placed on exit strategies thatinvolve stimulus withdrawal. Investors have no clue how the global economy or the financial markets can operate on their own two feet, so investors are nowvoting with their pocketbooks. A future without a government subsidy doesn’tlook so promising for all these once-successful beta trades.Second, the Russian finance minister Alexei Kudrin went on the wires claiming  that Russia sees the U.S. fundamentals as being solid and that there is noreplacement for the dollar. Spasiba.Third, the head of New Zealand’s Manufacturer’s and Exporter’s Association,John Wally, followed in Mark Carney’s footsteps and said overnight that “I don’tsee any green shoots in our markets in New Zealand and the rest of the world.”That’s all this faith-based equity market rally needed to hear was that the greenshoot era was over before the selling settled in.Hans Heinrich, the President of Germany’s Chamber of Commerce, also had the temerity to tell the Telegraph that funding conditions for German business wasactually tougher now than it was at the peak in credit spreads. Now who wants to hear that? We’re amazed that the comments were published.
IN THIS ISSUE
Today’s reversal inoverseas markets weremore words than deedsThe bond market survived the supply onslaught of last week … not tomention Russia’scomments as wellThe Fed, the lender of firstand last resort … andeverything in betweenSome fascinating tidbits in the University of MichigansurveyThe 55+ age cohort — insearch of safe income
 
June 15, 2009
– BREAKFAST WITH DAVE
 
Page 2 of 8
THESE ARE GREEN SHOOTS?These YoY numbers, as of last week, hardly paint the picture of an imminentrecovery:
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Raw steel production (-47.3%)
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Lumber production (-32.6%)
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Railway traffic (-20.1%)
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Electrical output (-12.9%)
DEFLATION HITTING EUROLAND?
Just as the entire region posted a zero inflation rate in April, we see one countryin May whose YoY CPI trend actually went into sub-zero mode in May — Irelandwith a -4.7% rate. This represented the sharpest deflation rate since 1933.
SOME POSITIVE SIGNS IN CHINA
While exports seemed to have suffered a bit of a setback in May (-36.4% YoY versus -22.6% in April), it does look as though the government stimulus ispercolating through the Chinese economy much more quickly than it is the casein the industrialized world. Retail sales are up more than 15.0% YoY; turnover in the commercial and residential real estate market has expanded 45.3% andinvestment spending has accelerated at a 33% YoY pace. No wondercommodity prices are booming again.
GAS PAINS FOR THE U.S. CONSUMER
Gasoline receipts surged at a 52.0% annual rate in May and the ‘siphon off’effect is going to get worse because the IEA is forecasting $2.70 on retailgasoline across the U.S.A. by next month. That would imply a $150 billion drag at an annual rate so far this year on discretionary spending or the equivalent of a near 2% pay cut for the average worker.
BOND MARKET SURVIVES THE SUPPLY ONSLAUGHT ... NOT TO MENTIONRUSSIA WITHOUT LOVE
So much for the view that investors were going to abandon Treasuries for good— of all the auctions, the one that served up the bond with the longest durationfared the best last week. The bid-cover ratio for the 30-year bond auction was2.68, up from an average of 2.21. The auction yield of 4.72% was right in linewith the when-issued market. Indirect bidding took up a 49% share of theauction, up from a 33% average, and a sign that there are other central banks(Bank of Japan, for example) that are likely more than just a tad more important than Russia or Brazil.
The bond marketsurvives the supplyonslaught …… So much for the view that investorswere going toabandon Treasuriesfor good
 
June 15, 2009
– BREAKFAST WITH DAVE
 
Page 3 of 8
THE NEW FRUGALITY 
The market may well have bottomed, and maybe the economy will soon too(though we are not necessarily convinced). Even so, remember that bothbottomed in the summer of 1932 and the depression did not end for anothereight years. Moreover, despite more than a half-decade of New Deal stimulusand government incursion in the capital market and the economy, we finishedoff the 1930s with a 15% unemployment rate, consumer prices deflating at a2% annual rate, the equity market extremely volatile and the long bond yieldheading below 2%. The equity market was volatile and pattern-less following theimmediate aftermath of the post-lows surge in the summer and fall of 1932, and the enduring story was one of deflation, not inflation, and of income growth, notcapital gains. It was not until 1954 that a new bull market began, and theeconomy never did manage to sustain above-trend growth until World War II.What was a lingering theme during the 1930s, as is the case today, wasfrugality; living below one’s means after more than a decade of living aboveone’s means (the 1990s and early 2000’s were the new 1920s as the savingsrate dipped into negative terrain during both go-go periods). Have a look at
 ANew Spirit of Sobriety Takes Hold
in the special insert section of the weekendFinancial Times and the story behind why it is that consumer discretionary itemslike Swiss watches are down 24% on a YoY basis — the first time this has everhappened.
THE LENDER OF FIRST AND LAST RESORT … AND EVERYTHING IN BETWEEN
Any country whose central bank takes over as the primary provider of credit to the private sector is a country whose currency is very likely on as secular slipperyslope. This is supposed to be a capitalist economy, and yet the Fed is acting as the credit czar and allocating loans by fiat — see
Lender’s Role For Fed MakesSome Uneasy 
on the front page of the Saturday New York Times. Believe it ornot, the Fed is now backing loans for motor homes, rental cars, snowmobilesand recreation equipment. The article says that the Fed recently held aconference call with RV manufacturers for crying out loud; and why shouldn’t it,when the President applies his own pressure — Obama is quoted in the articlesaying “When we talk about layoffs at companies, like Monaco Coach andKeystone RV and Pilgrim International, we’re not just talking numbers. We’re talking about people who’ve lost their livelihoods and don’t know what will takeits place.” Imagine lobbying the Federal Reserve to add loans for recreationalvehicles to its already extensive collateral base in the TALF — and on May 16, the Fed indeed said it would start allowing loans backed by motor homes,campers, boats, snowmobiles and motor vehicles. Where is the independenceof the central bank? At what point is a line drawn between necessity and luxury?The other policy proposal being pursued by President Obama is this $4,500‘cash for clunker’ strategy working its way through Congress to support the autoindustry at the taxpayer’s expense — yet again, the government refuses toaccept the new reality of consumer frugality and savings, which is really quiteregretful.
What was a lingeringtheme during the1930s, as is the casetoday, was frugalityBelieve it or not, theFed is now backingloans of every shapeand form
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