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Getting the Most Bang for Your Marketing Buck
“Free” Publicity & Social Media
Presented by 
The Firm Public Relations & Marketing
 
 
Benefits of Public Relations &Social Media
Individuals trust information from third partysources
PR – reporters, producers, anchors
Social Media – customer reviews, customer comments, open conversations
No hard costs (cost is your time)
 
 
Know Your Media
The three “
R
”’s –
R
eading,
R
esearch andout
R
each
Who covers your industry?
Follow what they write
Keep on top of current trends
Understand their audience – (what isnewsworthy and what is not)
Localize, localize, localize
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