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Building Better Media Relationships

Building Better Media Relationships

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How can you more effectively reach the media? What is the best way to communicate with reporters? What do you need to know to start pitching story ideas? This presentation takes you through the key steps including the "Three R's" in getting to know the media and a worksheet for developing a 12-month media outreach plan.
How can you more effectively reach the media? What is the best way to communicate with reporters? What do you need to know to start pitching story ideas? This presentation takes you through the key steps including the "Three R's" in getting to know the media and a worksheet for developing a 12-month media outreach plan.

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Published by: The Firm Public Relations on Jun 16, 2009
Copyright:Attribution Non-commercial

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07/13/2010

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The Media: Don’t Just DealWith Them . . . Deal Them In!
Presented by 
 The Firm Public Relations & Marketing
 
 
Building Better Media Relationships
 
Like any relationship, requires time andcommitment
 
It’s not just about pitching when you have a story 
Be where the media is
 
What industry events to they attend and cover? 
 
Create a list of key message points even for informal meetings
Don’t discount the importance of socialmedia
 
 
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