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Published by Amit Kumar
84146New Trends in Marketing Which Have an Impact
84146New Trends in Marketing Which Have an Impact

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Categories:Types, Business/Law
Published by: Amit Kumar on Sep 02, 2013
Copyright:Attribution Non-commercial

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09/02/2013

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New Trends inMarketing which havean Impact on the NewAge MarketingManagers
 
Green Marketing
Products and Services are turning ‘GREEN’
 
NDTV 24x7 recently created green anthem with A.R. Rehman.
Videocon recently announced ‘green’ television
sets.
Honda launched its Honda Civic Hybrid car in2006 in India and announced it as a symbol of responsible citizenship.
Customers are turning to green ACs,Refrigerators and even toiletries.
Several hotels feel pride in being eco friendlylike Leela at Mumbai, Taj Hotels, Orchid inMumbai.
Idea and Nokia have also adopted greentechniques.
 
Impact on Marketing
Managers
Now the following questions arise:1.Why should firms need to be eco friendly?2.Does it not go against basic premise of competitive marketing that firms need tocontinuously innovate and kill their ownproducts to remain ahead of competition?3.Do customers really care for eco friendlyproducts and services?

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