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Download
 
 
with
 
simplicity
New
 
York,
 
May
 
21
Sandro
 
Levati
 
Ferrari
 
North
 
America
please
 
do
 
not 
 
distribute
 
without 
the
 
consent
 
of 
 
the
 
author
 
 
•
dispersed
 
and
 
unstructured
 
data
•
static
 
re orts
 
created
 
b
 
IT
•
extraction
 
of 
 
data
 
from
 
transactional
 
applications
 
into
 
spreadsheets
•
reports
 
built
 
in
 
Excel
 
through
 
additional
 
data
 
manipulation
 
and
 
formatting
 
 
•
spreadsheets
 
distributed
 
via
 
email
 
and
 
saved
 
on
 
network
 
drives
 
lacking
 
flexibility
 
and
 
with
 
limited
 
data
 
analysis
 
capability
•
 
•
limited
 
budget
 
please
 
do
 
not 
 
distribute
 
without 
the
 
consent
 
of 
 
the
 
author
 
’
 
•
empower
 
users
 
with
 
 – 
‐
 – 
ability
 
to
 
conduct
 
ad
‐
hoc
 
queries
 
and
 
analysis
 – 
ability
 
to
 
drill
 
down
 
to
 
data
 
details
enable
 
faster
 
and
 
more
 
insightful
 
decisions
 
allow
 
monitoring
 
of 
 
company’s
 
performance
•
a
 
simple,
 
practical,
 
and
 
affordable
 
solution
 
 – 
easy
‐
to
‐
implement
 
•
in
‐
house
 
implementation
•
easy
‐
to
‐
use
 
technology
 – 
easy
‐
to
‐
maintain
 
 – 
easy
‐
to
‐
change,
 
flexible
please
 
do
 
not 
 
distribute
 
without 
the
 
consent
 
of 
 
the
 
author
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