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Alcohol-Free Shop Has Rock Star Hooky Hooked

Alcohol-Free Shop Has Rock Star Hooky Hooked

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Published by write2vijay12345
Manchester music legend Peter Hook has put his booze-fuelled hell raising behind him for an alcohol-free lifestyle.
Manchester music legend Peter Hook has put his booze-fuelled hell raising behind him for an alcohol-free lifestyle.

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Published by: write2vijay12345 on Sep 03, 2013
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Alcohol-Free Shop Has Rock Star Hooky Hooked
 Manchester music legend Peter Hook has put his booze-fuelled hell raising behind him for analcohol-free lifestyle.
Newton Heath, Manchester, September 03, 2013 -- Manchester music legend Peter Hook has puthis booze-fuelled hell raising behind him for an alcohol-free lifestyle.On Tuesday 3 September, the former Joy Division and New Order bass player is to officially openthe new showroom and national distribution depot of The Alcohol-Free Shop where he is a regularcustomer.Hooky, who has recently released a book about Joy Division, the follow-up to his successful 2009book on the roller-coaster Hacienda years, is shortly to tour the US with his new band Peter Hookand The Light.Before hitting the road, he agreed to open The Alcohol-Free Shop's stylish new premises justoutside city centre Manchester.TV doctor Sarah Jarvis, is also supporting The Alcohol-Free Shop and appears on their web site.Dr Jarvis said: "While many people can drink within safe limits, I see daily the seriousconsequences of excess alcohol. I am delighted to support a worthwhile service such as this one,which seeks to give people more high-quality alcohol free options for drinking. Whether peoplewish to cut down or to lead an alcohol free life, alcohol free wines and beers can make it easier andmore enjoyable to make healthy changes. I wish the Alcohol-Free Shop all the success it deserves."Campaigners from the charity FASAware, which educates on the dangers of consuming alcoholduring pregnancy, will attend the launch to promote their forthcoming National Foetal AlcoholSyndrome Awareness Day.The showroom, where customers can try for free before they buy, is designed by bespoke furniturecraftsman Paul Case who has been shortlisted for awards by style-gurus Terrence Conran andWayne Hemingway.Guests will be entertained by Manchester Jazz Trio Smoke and Jacket and food will be provided onby Dragon's Den winner and renowned Northern Quarter restaurant Sweet Mandarin voted Britain'sbest Chinese Restaurant by TV chef Gordon Ramsey.In Manchester's trend-setting tradition, The Alcohol-Free Shop was established in 2006 byrecovering alcoholic John Risby and his wife Christine.The Alcohol-Free Shop became the UK's first retailer to specialise in de-alcoholised and alcohol-free wines and beers tapping into a niche market for adult alternatives to alcohol among health-conscious consumers.John discovered a wealth of de-alcoholised and non-alcoholic wines and beers and determined tomake the best alternatives available for those who avoid alcohol at least some of the time.Since then the online shop has attracted a string of high-profile customers as well as regular buyersacross the UK and continental Europe.
 
The business began with John and Christine packing boxes in a 100 sq ft self-storage unit. Withinweeks they had outgrown the space and continued expanding into larger units over the next 18months.In 2007 the business launched the alcohol awareness campaign Alcohol-Free Week which hasbecome recognised on the annual 'events' calendar.In 2008 they took on a 6,000 sq ft warehouse in a converted Manchester mill where they openedtheir first showroom.Customer demand for better access and facilities prompted a further move to a purpose-builtwarehouse and shop in 2009.That same year, Christine won the Manchester Women in Business award and in January 2012 TheAlcohol-Free Shop won a Small Business Sunday (SBS) award from former TV Dragon TheoPaphitis.This year, The Alcohol-Free Shop expanded into a 12000 sq ft warehouse with a team of staff atManchester Industrial Park in Newton Heath.The new shop is being opened after months of planning and investment in a modern showroom forcustomers to relax and enjoy tasting, order collection and in-store sales services.The Alcohol-Free Shop is currently among nominees in the Manchester Food and Drink Festival2013 awards when customers get to vote for their favourite Food and Drink Retailer.John tells his story in his blog: 'From rock bottom to mountain top'John said: "We are a unique drinks retailer, proud to be based in Manchester, and established as theUK's leading online and off-trade specialists offering the widest range of alcohol-free and de-alcoholised wines and beers available under one roof."We have a number of celebrity and high profile customers and we are delighted that Hooky couldbe with us today."Our plans this year include expanding and improving our services to pubs, restaurants andindependent drinks retailers with a dedicated wholesale branch.The event will include the unveiling of a series of new works by Manchester artist SuzanneHenderson who has been commissioned to design wine labels for the new Lono range of de-alcoholised wines due to be launched this autumn.Suzanne said: "Gosh, this is very exciting (and a little nerve racking). After spending the last year orso doodling away I am finally looking to put my drawings somewhere where people can see them,for real, in person. The drawings are created in pen with watercolour detailing. These are the largestdrawings I have ever done (measuring 70x50cm) and although the detailing takes such a long timeI really like them."Cancer charity campaigner and artist Dave Kirkwood will also be displaying his Micro Mobartwork which he hopes will raise awareness and cash for young cancer sufferers.The Micro Mob artwork has involved inviting twitter uses to retweet the cancer campaign message

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