Alcohol-Free Shop Has Rock Star Hooky Hooked
Manchester music legend Peter Hook has put his booze-fuelled hell raising behind him for analcohol-free lifestyle.
Newton Heath, Manchester, September 03, 2013 -- Manchester music legend Peter Hook has puthis booze-fuelled hell raising behind him for an alcohol-free lifestyle.On Tuesday 3 September, the former Joy Division and New Order bass player is to officially openthe new showroom and national distribution depot of The Alcohol-Free Shop where he is a regularcustomer.Hooky, who has recently released a book about Joy Division, the follow-up to his successful 2009book on the roller-coaster Hacienda years, is shortly to tour the US with his new band Peter Hookand The Light.Before hitting the road, he agreed to open The Alcohol-Free Shop's stylish new premises justoutside city centre Manchester.TV doctor Sarah Jarvis, is also supporting The Alcohol-Free Shop and appears on their web site.Dr Jarvis said: "While many people can drink within safe limits, I see daily the seriousconsequences of excess alcohol. I am delighted to support a worthwhile service such as this one,which seeks to give people more high-quality alcohol free options for drinking. Whether peoplewish to cut down or to lead an alcohol free life, alcohol free wines and beers can make it easier andmore enjoyable to make healthy changes. I wish the Alcohol-Free Shop all the success it deserves."Campaigners from the charity FASAware, which educates on the dangers of consuming alcoholduring pregnancy, will attend the launch to promote their forthcoming National Foetal AlcoholSyndrome Awareness Day.The showroom, where customers can try for free before they buy, is designed by bespoke furniturecraftsman Paul Case who has been shortlisted for awards by style-gurus Terrence Conran andWayne Hemingway.Guests will be entertained by Manchester Jazz Trio Smoke and Jacket and food will be provided onby Dragon's Den winner and renowned Northern Quarter restaurant Sweet Mandarin voted Britain'sbest Chinese Restaurant by TV chef Gordon Ramsey.In Manchester's trend-setting tradition, The Alcohol-Free Shop was established in 2006 byrecovering alcoholic John Risby and his wife Christine.The Alcohol-Free Shop became the UK's first retailer to specialise in de-alcoholised and alcohol-free wines and beers tapping into a niche market for adult alternatives to alcohol among health-conscious consumers.John discovered a wealth of de-alcoholised and non-alcoholic wines and beers and determined tomake the best alternatives available for those who avoid alcohol at least some of the time.Since then the online shop has attracted a string of high-profile customers as well as regular buyersacross the UK and continental Europe.