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William Oei Douglas AbramsCisco Expara IDM Ventures+65-63175555 +65-97805381loei@cisco.com dka@expara.com

Draper Fisher Jurvetson and Cisco Announce Singapore Entrants to GlobalBusiness Plan Competition

Companies Partner to Encourage Entrepreneurship; Winner to Receive US$250,000 Investment

SINGAPORE, June 17, 2009

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Leading early-stage venture capital firm DraperFisher Jurvetson (DFJ) and Cisco today announced the Singapore entrants to a globalbusiness plan competition for students aimed at fostering innovation and

entrepreneurship. The competition will rely on Cisco TelePresence™, which enables

collaboration through a live, face-to-face network communications experience, to allowfinalists from around the world to present their business plans in real time to a joint panelof DFJ and Cisco executives based in San Jose.This is the first time the competition is aimed at a global market, a milestone

made possible by both DFJ’s Globa

l Network and Cisco TelePresence. CiscoTelePresence helps break down the barriers of distance by creating a collaborativeexperience where participants feel as though they are sitting in the same room eventhough they may be located thousands of miles apart.The competition seeks to find new technology-oriented ideas from aspiringcollege and university student entrepreneurs around the world. Sixteen finalists will beannounced on June 19, 2009. The winner, who will be announced on June 30, 2009, willreceive a minimum of US$250,000 seed money. The winner will also receiveprofessional feedback and mentorship from both DFJ and Cisco.The Singapore business plans selected for submission include a mobile gamingapplication; a Web 2.0-based photo-touching and photo-styling service; a baby milk bottle that changes color according to temperature; and an automatic chapati machine.They will compete with business plans from 16 other countries around the worldincluding China, India and Vietnam.

“For the pa

st four years, DFJ has held only regional competitions. We areexcited to partner with Cisco and expand this opportunity globally to include regions

covered by our DFJ Global Network,” said Tim Draper, managing director, DFJ. “Our

16 Global Network Partners are ideally positioned to host this type of competition, given

our Network’s unparalleled extensive reach to countries across four continents. We

believe that technology has no borders and that there are talented entrepreneurseverywhere who want to change the world, and we look forward to partnering with

them.”

“Cisco is proud to partner with DFJ and to continue our long

-standing strategy of

investing globally in the innovation economy,” said Hilton Romanski, vice president of

corporate development

at Cisco. “This is a unique and important competition, and one

that underscores our commitment to support great ideas despite difficult markets and

challenging fundraising conditions. Cisco’s own roots, as a start

-up in the early 1980s,help us appreciate that great companies are often founded in tough times. Ciscocontinues to believe in the potential and power of great ideas and entrepreneurs, and welook forward to utilizing Cisco TelePresence, our innovative and market-leadingcollaboration technolog

y solution, to make this global competition possible.”

Overall, Cisco has approximately US$1.3 billion in venture capital investmentsunder management and has been an early and active investor in major markets such as theU.S., China, India, Israel, Russia and Europe. Cisco is a strategic investor in start-upsand venture funds around the world and focuses on partnering with young, innovativecompanies.Competition finalists will be selected on various criteria including the quality of the management team, technical innovation, addressable market size, competitivepositioning, barriers, capital efficiency and financial projections. Prior business plancompetitions have produced great successes, including DFJ-backed winners DirectHit,which was acquired by AskJeeves in 2000 for US$532 million, and WeblineCommunications, acquired by Cisco for US$325 million in 1999.

The Singapore EntrantsTheMobileGamer

Overview:

TheMobileGamer's product is GameMo, a free mobile application that letsusers find and try mobile games before they buy them; right from their mobile devices.They can play before they pay on-the-go and on-demand. It is also a social network where users can invite friends, challenge them to beat high-scores and find out whatothers have been playing.Team members: Alvin Yap

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CEO, graduated with Diploma in 2006 from Ngee AnnPolytechnic; Vincent Wang

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COO, currently pursuing Degree at Singapore Institute of Management (SIM); Casper Peh

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CFO, currently pursuing Degree at SIM; Chua KhimTeck

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CTO, currently pursuing Degree at NTU; and Leong Yew Wai - SystemsArchitect, graduated with Diploma in 2004 from SIM.

Phokki

Overview: Phokki serves as an online marketplace for photo-retouching and photo-styling services. Based on a mass collaboration (Wiki-style) and crowd-sourcingapproach, it leverages on the digital artist community to uniquely style your photos at asignificantly cheaper price or even free of charge. Phokki leverages on the trend thatartists like to showcase their talents and help people beautify their photos as a hobby,only asking for recognition of their works. What drives these artists are recognition andappreciation, not monetary greed. Phokki acknowledges this trend and fuses into itsbusiness model.Team members: Sean Seah

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CEO graduated in Computer Engineering (2nd UpperHonors) with Minor in Business in 2005 at NTU; Kris Kasidit

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Marketing Director graduated in Computer Engineering (2nd Upper Honors) in 2008from NUS; Zhou Jun Jie

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Technology Development Lead, graduated in ComputerEngineering faculty in 2008 at NTU; and Bernie Khaw

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Technology Development Lead,graduated in Computer Science faculty in 2008 at NUS.

E-Thermity

Overview: E-Thermity takes baby-care to new heights with Chromi, a family of non-toxic, light-weight and durable baby milk bottles that changes color according to thetemperature of the bottle contents, aiding parents and care-givers and providing greatersafety to infants.Team members: Brenda Goh

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CEO; Fan Shufen

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CTO; Tsang You Jun

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CFO; andChen Yijun

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CMO; all currently pursuing or graduated with Bachelors of Engineering inMaterial Engineering at NUS.

Zimplistic

Overview: 800 million Indians eat 2.4 billion rotis everyday since Chapati or roti is astaple in Indian diet. Yet it can take over 30 minutes to prepare a simple meal of roti.Repeating this at least three times every day is a cumbersome process. Zimplistic's

invention is an elegant “patent filed” automatic roti

-maker set to be the rice cooker of India. The RotiMatic can mix,make and bake rotis with just a click of a button. User isrequired to only refill flour and water once in a couple of days.Team members: Pranoti Nagarkar Israni

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CEO, graduated with Bachelors in Engineering(Mechanical Engineering in 2006 from NUS; Nuwan Wanninayake

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Mechatronics Lead,currently in Mechatronics Engineering School in Temasek Polytechnic; and VarunBhalerao

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Electronics Lead, currently studying Astrophysics at Californita Institute of Technology.

About Draper Fisher Jurvetson