Selling combo-packs and offering discount to customers. The combo-packs add value tocustomer.
Big Bazaar stores are located in 50 cities with 75 outlets
.Big Bazaar has presence inalmost all the major Indian cities. They are aggressive on their expansion plans.
Page - 4Promotion
Big Bazaar started many new and innovative cross-sell and up-sell strategies in Indian retail market. Thevarious promotion techniques used at Big Bazaar include
"saal ke sabse saste teen din"
, Future Card (thecard offers 3% discount), Shakti Card,Brand Endorsement by M. S. Dhoni, Exchange Offer - ‘Junk Swap Offer’, Point-of-Purchase Promotions.Advertising has played a crucial role in building of the brand. Big Bazaar advertisements are seen in printmedia, TV, Radio (FM) and road-side bill-boards.
They are one of the key assets for any organization. The salient features of staff of Big Bazaar are: -
Well-trained staff, the staff employed by Big-Bazaar are well-suited for modern retail.
Well-dressed staff improves the overall appearance of store.
Employees are motivated to think out-of-the-box. Retail sector is in growth stage, so staff is empoweredto take innovative steps.
Employs close to 10,000 people and recruits nearly 500 people every month.
Use of technology like scenario planning for decision making.
Multiple counters for payment, staff at store to keep baggage and security guards at every gate, makesfor a customer-friendly atmosphere.
The goods' dispatch and purchasing area has certain salient features which include: -
Multiple counters with trolleys to carry the items purchased.
Proper display / posters of the place like (DAL, SOAP, etc.).
Home delivery counters also started at many places.
It deals with the final deliverable or the display of written facts. This includes the current system andavailable facilities.
Big Bazaar: Brand Extensions Actually Made & Future Possibilities
Future Group is planning to split Big Bazaar into two entities. One will be front-end consumer-orientedentity and other will be for back-end operations. Back-end entity may enter into joint venture with leadinginternational cash and carry retailers. Foreign partners like Carrefour, Metro, Costco, etc., are in the race,and their role will be to improve efficiency in sourcing and logistics, which will help drive down prices andboost margins.The front-end operations will be further divided in three categories,
Big Bazaar Express
with store arealess than 40,000 sq. ft.,
Standard Big Bazaar
with store area between 40,000 to 75,000 sq. ft., and
with store area more than 75,000 sq. ft.
. Future Group is alsoplanning to distribute financial products like consumer loans and insurance through Big Bazaar outlets.