Roles of the community manager
1)A Community Advocate:As a community advocate, the community managers’ role is to represent theJudo community members. This includes listening, which results inmonitoring, and being active in understanding what coaches, players,referees, volunteers, parents, teachers, etc. are saying in both theorganisation provides mediums but also via other mediums such as externalwebsites and in dojo situations. Secondly, they engage the community byresponding to their requests and needs or just conversations, both in privateand in public.2)Brand Evangelist:In this evangelistic role (it goes both ways) the community manager willpromote events, products and news to the community by using traditionalmarketing tactics and conversational discussions. This will involve using theorganisation's own mediums (websites, magazines, forum etc) as well asexternal opportunities such as FaceBook, external websites, external eventsand club visits.3)Savvy Communication Skills:The community manager should be very familiar with the tools of communication, from forums, to blogs, to podcasts, to twitter, andunderstands the language and jargon that is used in the community. Thisindividual is also responsible for mediating disputes within the community,and will lean on advocates, and embrace detractors –and sometimesremoving them completely. Importantly, the role is responsible for the editorialstrategy and planning within the community, and will work with many internalstakeholders to identify content, plan, publish, and follow up.4) Gathers Community Input:Community manager is responsible for gathering the requirements of thecommunity in a responsible way and presenting it to the organisation. Thismay involve formal product requirements methods from surveys to focusgroups, to facilitating the relationships between internal teams and thecommunity.
Given the seniority and importance of this role, the community manager willbe given a budget to manage and a large amount of autonomy. As such theywill need to exhibit the high levels of dedication and self-management skillsare a must.The community will at all times work to enhance and protect the reputation of the organisation and will behave at all times in an appropriate manner.
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