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Bussines Plan

Bussines Plan

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Published by Neeraʆ Kumar
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Published by: Neeraʆ Kumar on Sep 03, 2013
Copyright:Attribution Non-commercial

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09/03/2013

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Entrepreneurship
BUSINESS PLAN
Promotion of Fine Arts in India
Name of the Organization: VIBGYOR
 
Owners:Shobhana Srivastava
Presented by-Shobhana Srivastavam/09/kd/23Nift mumbai
 
 
INTRODUCTION:
While art is basically a knowledge industry, people have also created a lot of wealth from it
.
The lifestyle of 
today’s
world is so hectic that its running behind to absorb peace from every corner itcan, and Fine Arts is something which provides you with the essence of it in every inch of its canvas .
US, UK, France and China as the Art market plays a very significant role there.
My mission is to create awareness for our culture and the great artists whose workscan add glitters to your home as well as organisation.
firstly as an option to invest on assets other than stocks, shares, mutual funds etc.
Secondly it provides you to get more return on investment with the sector being less volatile ascompared to the other ones.
As of now I do not have any competition in India.
It’s
one of its kinds in our country. The onlycompetition internationally I can see is
Sotheby’s
and
Christie’s
. Rest of the markets is dealt byindependent artists and art galleries.
 
ADVANTAGES:-
 
Low cost involved as the cost involved in making a painting is very less.
High returns.
Less explored market, so less competition.
Wider scope & future opportunities in Indian context.
Promoting Indian culture.
MICRO AND MACRO ENVIRONMENT ANALYSIS
 
As Fine arts is a luxury sector, my target consumer base will be the High Net Worth Individuals
(HNI’s)
from the tier II cities which have the Royal touch in their taste in terms of arts and culture.
For making this plan to be successful I will hire the few established as well as fresher artists pass outfrom good fine arts school.
This will help us to maintain the quality and authenticity in the future. Also as this organisation is one
of its kind in the country it doesn’t have the competition in complete form but in the form of 
individual
artists.
My collections of the best of the art pieces by best of the Painters of the country will any day serveabove the caterings put forward by the individuals, as the customers will have a wide range to choosefrom and make the investments.

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