JOHN C. MUNOZ
Doylestown PA 18901
BUSINESS INTELLIGENCE & ANALYTICS EXECUTIVE
Creative, hands-on executive of analytics with a proven track record of quickly unearthing and visualizing gems of information buried in vast amounts of data. Expert in mining, extracting, analyzing, visualizing, andpresenting data from diverse business areas in novel and insightful ways to persuade C-level executives totake informed action.
JOHN C. MUNOZ CONSULTING, LLC, Doylestown, PA “
The Business Intelligence Guru” Founder, February 2010 - Present
Helping companies make better, faster, more informed decisions by thoroughly analyzing their data andconstructing custom, insightful, easy-to-understand, and highly visual analytic displays and dashboards.
ADVANTA SMALL BUSINESS CREDIT CARDS, Spring House, PA
Second largest business credit card issuer in the U.S. with a portfolio topping $6.5 billion.
Vice President of Analytics and Information Visualization, October 2007 – July 2009
Managed a diverse team of business intelligence/data analysts who analyzed and visualized critical aspects of Advanta’s business using data mining, statistical models, geographical analytics, dashboards, and innovative visualization software.
Presented cutting-edge, visual analyses to the CEO twice monthly. The visualizations revealed importanttrends in the business unknown to senior management, despite being published in many reports throughoutthe company. Presenting the trends in a new, highly visual yet simple way made them unmistakably obvious.One analysis showed a need to focus on a micro-segment of the business. Acting on the new information, theCEO announced to the shareholders that the company was going to change the direction of the business tofocus on the micro-segment.
Created and implemented operational dashboards. The dashboards provided instant insight for Advanta’scollectors by providing them with relevant and timely information, allowing them to instantly identify andapply appropriate pressure points to improve their efficiency. The group using the dashboard did 30% betterthan the group without the dashboard.
Developed critical success factor tracking dashboards for new customer acquisition programs. The dashboards were shared with the CEO and other senior executives every week. The new dashboards provided insights intoearly indicators of profitability, like spend and payment behavior, allowing senior management to quickly identify unsuccessful programs and either eliminate or alter them. Prior tracking efforts on new customeracquisitions were laden with numbers and tables and were not highly actionable.
Director of Financial Analytics and SAS Administrator, November 2003 - September 2007
Managed a team of business intelligence/data analysts who monitored and optimized interest and fee income viatargeted data mining, analytics and new information.
Implemented an automated tracking platform to monitor nearly $1 billion of interest income. The new platform used SAS/SQL to fully automate the email distribution of mission critical portfolio income metricsto the CFO 10 hours earlier each day. By getting the information so much earlier, the CFO was able to know first thing each morning how the largest driver of income was measuring up compared to forecast.
Devised new analytics that uncovered a $20MM (3%) increase in the 2007 interest forecast. The new analyticssegmented the drivers of interest income in a way that prior MIS failed to, causing a revision of the oldforecast upward.
Developed and implemented enhancements to reprice and promotional balance generation programs resulting in $18MM in incremental interest income over 3 years.