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Visual Content Marketing Tips

Visual Content Marketing Tips

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Published by Rhonda White
Visual content marketing tips for your business... print these out to keep them handy.
Visual content marketing tips for your business... print these out to keep them handy.

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Categories:Types, Business/Law
Published by: Rhonda White on Sep 03, 2013
Copyright:Attribution Non-commercial

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12/18/2014

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TIPS ON VISUALCONTENT CREATIONAND VISUALMARKETING
 
TIPS ON VISUAL CONTENT CREATION
© 2013 All Rights Reserved.
http://herChristianBusiness.com
Page 1
 
1.
 
Make ListsEveryone loves lists. A great way to get people engaged with yourvisuals is to gather ideas, write a quick blurb on each, and present theitems in a list format. Make an infographic that looks nice and it'll beeasy for your readers to consume.2.
 
Teach Your ReadersTake your expertise in your field and use it to teach your readerssomething they don't know how to do. Present it to them in clear, easysteps visually so they can take it in at a glance.3.
 
Create an FAQBrainstorm a list of common questions you hear from customers andcompile them into a visual Frequently Asked Questions. Present theinformation as a mind map that's clickable so they can go straight to thequestion they have for its answer.4.
 
Curate Excellent ContentYou don't need to create all visual content yourself. Along with creatingyour own content, find good content your audience would love and shareit with them.5.
 
Don't Worry about LengthWith visual content, length isn't a major consideration. One image with afew words of text can be just as helpful to your audience as a 100-pageebook. For ebooks, blog posts, visuals and other content, focus onquality and not length.
 
TIPS ON VISUAL CONTENT CREATION
© 2013 All Rights Reserved.
http://herChristianBusiness.com
Page 2
 
6.
 
Crunch NumbersVisual content is perfect for presenting hard data, which is difficult todigest when presented in text format. Whenever you come acrossinteresting stats somewhere that your audience might like, create adiagram, chart, graph or infographic and share it with them.7.
 
Use ExcerptsTake small excerpts of marketing content and create slides out of themthat can be published elsewhere on the web to drive traffic.8.
 
Try NewsjackingWhenever you come across news online that's relevant to your niche oraudience, share it with your readers along with an appropriate image.This is called 'newsjacking' and it needs to be done quickly while thestory is trending. Share the story and add your two cents.9.
 
Make Content That's EvergreenAll of your content should be 'evergreen,' which means that it will neverbe outdated. Blog posts that you wrote years ago should still be relevanttoday. If a post isn't, go back and update it with additional text orimages. It needs to be able to stand the test of time.10.
 
Create an Editorial CalendarAn editorial calendar is a tool that helps you organize your content. Ithelps you manage multiple contributions, keep track of keywords, stayon schedule with your posts, and organize topics. You can use it forvisual content as well as text-based content to make sure you're sharinga variety of content regularly.

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