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Strategic Management-Final Project on Kingfisher airlines

Strategic Management-Final Project on Kingfisher airlines

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Published by prashant agra
this project is all about kingfisher airlines.......it tells about their policies theis corporate governance and so many strategic issues regarding the company .
this project is all about kingfisher airlines.......it tells about their policies theis corporate governance and so many strategic issues regarding the company .

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Categories:Types, Research
Published by: prashant agra on Jun 17, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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Project Topic –“Case On Kingfisher  Airlines”
Subject-Strategic Management(mgt-209)Submission date-15
 TH
APRIL2009
Submitted to:-Submitted By:-
Dr .Raj Kumar
Ankush SaxenaGulshanMahanvi TyagiParul SirohiPrashant Sharma
Group-2, Sec-B,MBA 1
ST
YEAR
School Of Management 
Gautam Buddha University
Greater Noida
 
KINGFISHER AIRLINES
Vijay Mallya is looking at reports of Q3 of 2008 , thinking that can there beany way to at least break even in this critical time of economic slowdown.Aviation industry is very sensitive industry triggered hard by the recessionacross the world. Kingfisher reports Rs. 592.96 crore net loss (from exhibit-1) for the quarter ended 31
st
December 2008.
 
Indian aviation sector is buckling under rising fuel prices & manpower costs and falling air traffic.
 
Sales stood at Rs 1,447 crore versus Rs 1,353 crore, in line with JetAirways, which also posted a net loss of Rs 214 crore for the quarter under review because of poor load factors.The company claimed that technically, the financial results for the thirdquarter cannot be compared with the corresponding quarter because theVijay Mallya-led Kingfisher was not listed last year and this year’s resultinclude figures of erstwhile Air Deccan, which Kingfisher took over lastyear.“High fuel and other operating costs coupled with lower load factorscontributed to the losses at Kingfisher,” an industry observer said.On the operational front, Kingfisher saw corporate traffic being hit duringthe quarter because of the economic slowdown. Yields and front-end loadfactor also suffered
 
“The full impact of the price reduction in aviationturbine fuel will lower the airlines’ operating costs,the spokespersonadded.
 
CURRENT PROFILE
IT
KFR
KINGFISHERFounded
2002
Hubs
Bengaluru International Airport
(
 
Primary Hub
)
(
 
Secondary Hub
)
(
 
Secondary Hub
)
King Club
Fleet size
75 (+139 Orders, 25
)
Destinations
77 (Including routesserved
)
Company slogan
Fly The Good Times
Headquarters
,
Key people
, CMDMr. Hitesh Patel, EVPMr. Rajesh Verma, EVPMr. A. Raghunathan, CFO
 

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