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Cuadro de Mando Integral

Cuadro de Mando Integral

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Published by Victorino Redondo
Cuadro de Mando Integral
Cuadro de Mando Integral

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Published by: Victorino Redondo on Jun 17, 2009
Copyright:Attribution Non-commercial

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06/24/2013

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By Lic. Salvador Alfaro Gómez, March, 2009.
 
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CONTENIDO
BSC (CUADRO DE MANDO INTEGRAL)
GESTION ESTRATEGICA,
MAPAS ESTRATEGICOS.
INDICADORES DE GESTION Y CUANDRO DEMANDO,
DE LA ESTRATEGIA A LA ACCION (EL PROCESOESTRATEGICO).
 
La
ESTRATEGIA no puede ejecutarse si no se puedecomprender, y no se puede comprender si no puededescribirse.
A partir de la pregunta ¿cuál es mi estrategia?, formulemosunMAPA ESTRATEGICO, una estructura lógica a través deINDICADORES. 
El MAPA ESTRATEGICO describe el proceso de transformarlos ACTIVOS INTANGIBLES en CLIENTES y resultadosFINANCIEROS TANGIBLES.
Es la piedra angular de un
 
nuevo sistema deGESTIONESTRATEGICA.
 

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