A COMPLIMENTARY WHITEPAPER BY BOSTONCS.COM IN CONJUNCTION WITHOHCONCIERGE.COM

10 Free Ways To Increase Traffic To YourBusiness Website

Introduction

You are receiving this whitepaper because you are interested in learning howto increase traffic to your business website.After reading this whitepaper itshould take someone less than one workday to implement these tips.As aresult of this work, you should see an increase in traffic to your businesswebsite in the following weeks.The impact of these tips will vary according to what your current Internetmarketing strategy is.For those who have a static placeholder (businessname and contact information) website, your results will be the mostdramatic.For those of you already driving traffic to your website throughsearch engine optimization (SEO), the results might not be as dramatic butyou should still find value in this whitepaper.You may only learning onenew technique, or it could just validate your current website marketingstrategy, but either way this whitepaper has something to offer you.If you have any questions after reading this whitepaper, we urge you tocontact Mike Chace, the founder of Ohconcierge.comandBostoncs.comwith any questions you might have.

1)Local listings

This is by far the easiest way to boost your traffic.By listing and verifyingyour business with Google, MSN, and Yahoo you're website may quicklybegin showing up above the natural (organic) search engine results as partof the local business listings.Currently this is a free feature, albeit avaluable one.When setting up your listings you should write an accurate

description of what it is that your business does.This will increase thelikelihood that you will be the most relevant result for a search engine user.Also, make sure to include your phone number as some Internet users maynot click through and instead opt to call the number that they see in thelocal search engine results.For the savvy marketers out there, you couldeven implement a tracking number specifically for the local search engineresults.This number will be routed to your normal everyday phone, butyou'll be able to see how many calls were generated from the local searchresults as opposed to your other marketing campaigns.Call tracking is not afree service, however it is worthwhile if you are looking to quantify yourmarketing efforts.To register your business website you can visit the following links...GoogleMSNYahoo

2)Submit Your Site To Free Directories

Despite what you might think, there are thousands of directories on theInternet beyond Google, MSN, Yahoo, and Ask.Many of these directoriesare free and allow you to submit your site for approval.If a directory allowsyou to create a description of your site to go along with you listing, makesure to write something unique for each directory.Do NOT copy and pastethe same description over and over again.Also, forSEOpurposes always link to the same version of your site's URL.This is in reference to the www version versus the non-www version of yourURL.Do not use them alternatively between listings.As far as finding directories,click herefor a good list to get you started.Youcan also find directories by Googling phrases such as "free directory listing"and "submit your site".

3)Utilize Facebook

For many people Facebook is a social network for keeping in touch withfriends, relatives, former classmates and co-workers.However, that doesn'tmean that you can't leverage it to help boost your business.If you don'thave a Facebook account get one.If already have an account, edit your

profile page to include a link to your business website and a thoroughdescription of it.In addition, create a Facebook page (a page not a profile) for your businessand ask your friends to become fans of the page.Do not pester people on adaily basis to become a fan, as the effects will be detrimental.I recommendasking them no more than twice a year or you run the risk of them un-friending you and even worse, blocking your account.

4)Social Network Means Actual Networking

Have you ever been to a live business networking event?Of course youhave.Now what would you have thought if someone walked up to you,handed you their business card, said "go to my site and buy my products"and walked away?You'd probably be offended, never contact the person,and won't do business with them.This same etiquette applies to social networking.If you use sites such asFacebook and Twitter properly, you will interact with the online communityand actually network with them.As a result of this, people will naturallyvisit your site if they like what you have to say.This could be advice, anopinion, or even sharing a case study.What is not of value is sending afriend request followed by a link telling someone to "click here".

5)Offer Internet Only Deals

Everyone loves a great deal, especially when it's exclusive.By offeringcoupons and promotional codes exclusive to your website, it will give peoplea reason to visit it.You can even work this into all of your marketing effortssuch as your print, TV, and radio ads.Just by mentioning something assimple as "visit (website URL) for an exclusive coupon valid for freeshipping", or whatever type of offer would suit your business.If you put this message out in the public, they will go to your website if theyhave a need for your product or service.It can also help you to retain