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0906 CEOs Marketing Team

0906 CEOs Marketing Team

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Published by Alvin Chua
This presentation will take us through the marketing function, starting with challenges within the marketing career itself, considering marketing best practices, our own research plans in this area and some best practice case histories, as well as touching on the role of the CEO’s growth team.
This presentation will take us through the marketing function, starting with challenges within the marketing career itself, considering marketing best practices, our own research plans in this area and some best practice case histories, as well as touching on the role of the CEO’s growth team.

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Published by: Alvin Chua on Jun 18, 2009
Copyright:Attribution Non-commercial

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03/29/2013

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Chairman’s Series on Growth
Asia Pacific Edition
The CEO’s Marketing Team:Spearheading Profitable Growth
June, 2009
 
Today
s Presenters
Craig Baty
Global VP, IT PracticeFrost & SullivanToday’s Moderator:
HweeHarTan
Marketing Manager, Asia PacificFrost & Sullivan
Michael Buchholz
VP Marketing, Asia PacificFrost & Sullivan
 
Agenda
1.Poll Results from Last Months AP CSG2.Overview: Where We Are in the Series3.Challenges to the Marketing Career4.Marketing’s Role on the Growth Team5.Case History: Marketing Best Practices6.Marketing Best Practices Thought Leadership Model7.Serious About Growth: Next Steps

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