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Strategic Business Planning Part 1

Strategic Business Planning Part 1

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Published by: eugen_girga7795 on Jun 18, 2009
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Copyright © March 2004Wharton Small Business Development Center 
STRATEGIC BUSINESS PLANNING 
Welcome! 
 Session 1 – July 6, 2004
Instructor - Kevin Hawley
Kevin.Hawley.wg01@wharton.upenn.edu
 
Copyright © March 2004Wharton Small Business Development Center 
STRATEGIC BUSINESS PLANNING 
The Wharton SBDC is part of Wharton Entrepreneurial Programs andthe Sol C. Snider Entrepreneurial Research Center. The WhartonSmall Business Development Center is in part financed by a grant fromthe Commonwealth of Pennsylvania, Department of Community andEconomic Development. The Wharton SBDC is funded under Cooperative Agreement No. 4-603001-2-0040-24 by the U.S. SmallBusiness Administration. The support given by the U.S. SmallBusiness Administration through such funding does not an expressedor implied endorsement of any of the co-sponsors’ or participants’opinions, findings, conclusions, recommendations, products, or services.All SBDC programs are non-discriminatory and open to the public.Reasonable arrangements for persons with disabilities will be made if requested at least two (2) weeks in advance. Please contact Dr. M.Therese Flaherty, Director, Wharton Small Business DevelopmentCenter, University of Pennsylvania, 433 Vance Hall, Philadelphia, PA19104, (215) 898-8635.
 
Copyright © March 2004Wharton Small Business Development Center 
STRATEGIC BUSINESS PLANNING 
Agenda – Session 1
 
Course Objectives
Introductions
The Mission Statement
Product and Service Descriptions
Writing and Testing Your Value Proposition
Management Team Overview
Preparation for Next Session and Homework

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