Semiotics is the study o symbols in communication. Symbols are anythingthat are a representation o another concept, idea or physical object.Semiotics is used as a way to better understand communication behaviourand how culture is read and navigated.
Semiotics has 3 main branches:Semantics:
The study o what signs and symbols to what they stand or
Syntactics (or syntax):
The study o the relation between signs and symbols.
The relation o signs and symbols to their interpretersIn graphic design we use semiotics to better understand the way visualsigns are given meaning and how they are interpreted by the public. This isimportant because as designers it is our job to imbue what meanings andvalues the clients desire our work to have.