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James Usill - Visual Communication - Digital Sketchbook

James Usill - Visual Communication - Digital Sketchbook

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Published by James Usill
My digital sketchbook for my visual communications unit, which involved re-branding a company. I chose the pop-up restaurant company Pret A Diner.
My digital sketchbook for my visual communications unit, which involved re-branding a company. I chose the pop-up restaurant company Pret A Diner.

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Categories:Types, Presentations
Published by: James Usill on Sep 05, 2013
Copyright:Attribution Non-commercial

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09/05/2013

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 ASSIGNMENT 2
 VISUAL COMMUNICATION
 
SYMBOLS AND SEMIOTICS
 
15
TH
NOVEMBER 2012 -31
ST
JANUARY 2013
To Develop Observation, Research, Analysis, And Understanding Of VisualCommunication And How It Operates As Key Attributes Required Of GraphicDesigners.To Employ And Develop CreativeProblem Solving Strategies, IdeasGeneration And Communication Skills.
MODULE AIMS:
To Encourage An Understanding OfFundamental Graphic Design PrinciplesThrough Both Analysis Andapplication,Including An Introduction To, AndBasic Understanding Of, Key DigitalProduction Tools And Systems.To Enhance Levels Of Visual Enquiry,Presentation And Critical Evaluation.
 
CONTENTS
2
3. Symbols & Semiotics4. Brie 6. Why A Pre-existing Company?7. Pret A Diner8. Previous Events9. Cultural Signicance o Butteries10. Group Brainstorm11. Why A Buttery?12. Representations o Butteries14. Possible Applications o Logo15. Existing Buttery Logos19. Pictograms23. Olympics Pictograms24. Minimising a Buttery25. Modernism26. Saul Bass27. Alan Fletcher28. Paul Rand29. Experiment: Paper Cut Logo30. Photoshop & Illustrator Thumbnails31. Crayon Logo33. Logo In Situ34. Presentation Sheet35. Evaluation
 
RESEARCH:
SEMIOTICS
Semiotics is the study o symbols in communication. Symbols are anythingthat are a representation o another concept, idea or physical object.Semiotics is used as a way to better understand communication behaviourand how culture is read and navigated.
Semiotics has 3 main branches:Semantics:
 The study o what signs and symbols to what they stand or
Syntactics (or syntax):
 The study o the relation between signs and symbols.
Pragmatics:
 The relation o signs and symbols to their interpretersIn graphic design we use semiotics to better understand the way visualsigns are given meaning and how they are interpreted by the public. This isimportant because as designers it is our job to imbue what meanings andvalues the clients desire our work to have.
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