The Platinum Rule
... for Small Business Mastery
© Copyright 2005 by Alessandra, Zimmerman and Finklestein. All rights reserved.
We are grateful to all of the psychologists, sociologists, visionaries, philosophers, coaches, consultants,trainers, speakers and authors who directly and indirectly influenced our work, documented their findings andwho built foundations of evidence upon which we could build. Just a sampling of these include: Michael J.O'Connor, Katherine Briggs, Jim Cathcart, Roger Dawson, John Geier, Paul Green, Phil Hunsaker, Carl Jung,Florence Littauer, Russ Watson, William Moulton Marston, David McClelland, David Merrill, RogerReid, Larry Wilson, Bill Schwarz, Isabel Briggs Myers, Don Lowry, Janice Van Dyke and Don Hutson.Our heartfelt appreciation goes out to Dr. Joseph “Mick” La Lopa for his contributions to
“ThePlatinum Rule for Sales Mastery.”
Many of his ideas, experiences and insightful questions helped shape ourthinking for this book.We wish to thank our clients for providing us with encouragement, financial support, opportunities tofail forward (and grow in the process) and for challenging our thinking.We want to say a special thanks to Glenn Griffiths of The Cyrano Group for the wonderful graphicdesign he provided for this book and for his continuing contributions to Platinum Rule Group projects.A big tip of the hat to Marie Cutlip, David Akers, Al Plastow and Tony Rosati for reading themanuscript with critical eyes and open minds, and for asking us all the right questions.Finally, a big hug to Noah St. John for taking the time to provide his critical eye to this book. Noah,your rare combination of Thinker and Director, but with the heart of a Relater and the ability to inspire like aSocializer!