Strategic inflection.The answers.

ARF2009

THEARF55THANNUALCONVENTION + EXPO3.30.09–4.1.09

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NYC

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Re:think 2009 Program

Monday, March 30

Day 1: Research Transformation – TheNecessary Future

The Gauntlet

A panel of leading advertisers will deliver an RFP to the industry: “Research as we knowit will be on life support by 2012”. Deliver forward-focused insights or risk beingmarginalized or eliminated. This advertiser smackdown will emphasize what advertisersneed from research to deliver in order to remain relevant.MODERATOR: Joel Rubinson – Chief Research Officer, The ARFADVERTISERS:Donna Goldfarb – Vice President of Consumer & Market Insights, Unilever AmericasSusan Wagner – Vice President, Global Strategic Insights, Johnson & Johnson GlobalConsumer CompaniesStephen Kim – Senior Director, Microsoft AdvertisingColleen Fahey Rush – Executive Vice President, Research, MTV Networks

Can Research Catch the Consumer?

Susan Wagner, Johnson & Johnson, will kick off this session by discussing the realitythat “the consumer is at least two years ahead of research.” Scientists will illustrate thisreality and explain what research needs to do to catch up – if it can catch up and how.MODERATOR: Susan Wagner – Vice President, Global Strategic Insights, Johnson &Johnson Global Consumer CompaniesSCIENTISTS:Dr. Bob Deutsch – Founder, Brain SellsDr. Nathan Berg – Associate Professor of Economics, University of Texas, DallasDr. Drew Westen – Co-Founder, Thinkscan.com, LLC, and Professor, Emory University

The Research Industry Vision

Pre-eminent research industry leaders will respond to the Advertiser RFP and articulatetheir strategies to respond to research transformation over the next five years.This will be