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Funeral Blogging 101Recap
July 30, 2008
Hep’s Notes for the Funeral Blogging 101Teleseminar
Here is the replay of the Teleseminar! Please followalong with the notes below.
Click the Play button at the left of the silver bar >
Dowload MP3:Funeral Blogging 101 Teleseminar 
Terminology:
List of Blogging Terms at WikipediaMy list for the Funeral Industry:
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Blog: is a website that is easy to update
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Blogging: is to write an article or column (and then one has the ability to add that contentto your website without having to pay your web developer every time you want to do so)
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Post: is an article or column
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Podcasting: is your own Radio Show / Station
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Video Blogging / Vlog: is your own TV Show / Channel
Types of blogging platforms:
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Blogger : Brian’s blog platform
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Geib’s “Ask the Director” Online Blog
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Heppell’s Old “From The Hep” blog
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TypePad: BT’s choice
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BT’s “Funeral Words” blog
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Live Journal
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WordPress.com – Tim’s choice
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Final Embrace
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WordPress.org – Rob’s choice
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Funeral Futurist
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Funeral Gurus
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Preneed Referrals
 
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Funeral Manager Secrets
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Funeral Home Commercials
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Your Funeral Chapel
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Johnson Consulting Group
Topics (what to write about):
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Brian’s suggestions…
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Tim’s suggestions…
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My suggestions: Have a plan – pick 4 subject areas / topics: FAQs / Community Events /Staff Profile / Preserving Memories / Funeral Trends
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We are in a people business, stay away from corporate-speak gobbledygook / write in thefirst person
Frequency / Consistency:
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Brian’s comments…
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Tim’s comments…
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I’m a binge blogger for both my main sites – but I also like to use the time delay – as I dowith Funeral Gurus
Post Extras – Sprucing up your posts:
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Tim, you are the expert at this, where do you get all of your pictures from
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Brian, how do you beautify your posts?
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I rely more on audio and video for my posts
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Research show that website viewers will look at photos first, and particularly people’sfaces
Handling Comments:
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Brian’s policy about comments…
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Tim’s policy…
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I read them and if I feel they will benefit my audience and further the conversation, Iapprove them. If though they are spammy – meaning that they are trying to high-jack mytraffic – or if they are distasteful, I delete them – but I might use their feedback in a futurearticle. Remember it is your website – the local newspaper does not publish all Letter’s tothe Editor 
Marketing & Exposure:
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Brian’s comments…
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Tim’s comments…
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Remember – funeral homes are lucky in that you get so much more traffic than other  brick and mortar businesses because of online obits – give those visitors something elseto read other than why they should pre-arrange – “Start the Conversation”
 
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Comment on other blogs with your URL – this is called a track back – that’s how I firstfound Tim
Return On Effort / Investment:
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Brian’s feedback…
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Tim’s feedback…
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My thoughts: investing time in your website, is not like “Down the Drain” advertising – you pay for it then it is gone, with your website, if you write a post a week, and sincemost funeral home websites are 15-20 pages excluding obits, after the first year youwould have almost tripled the size of your site – the great thing is those posts / articleswill be there next year, and the year after that
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Also Google loves fresh content – being on Google’s good side is a good investment
Closing:
I would love to hear your feedback, so please leave a comment at the bottom of this page – tellme what you thought of the teleseminar and please share any of your experiences about blogging!
Share Your Comments Please:
If you have any questions please email me atrobin@funeralfuturist.comor post them on theFuneral Futurist Forumunder Internet Technologies section and under the topic, Funeral Blogging Questions & Comments
Integrate Your Website and Blog with WordPress:
If you want more information about your entire website built on the WordPress platform (such aswww.YourFuneralChapel.com
 
) please email me atrobin@funeralfuturist.comor call (800) 810-3595 OR (250) 744-3595.
Get Started Today!
I am offering 2 very inexpensive hosting packages to get you started – no more excuses!
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$1 – 90 day trial, to get you blogging by next week – after the 90 days, it is only $19 /month – but what you will also get is a 10 week course on funeral blogging –  sign uphere
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But, if you are serious, you can pay only $97 for a year’s hosting and including the 10week course as well – sign up here
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 Note: you will need a domain name for your blog, and if you don’t have one, visitwww.FuneralFuturistDomains.com($9.99 / year)
Advance Blog Promotion Tips:
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