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Blogger Hep inAmerican FuneralDirector
July 17, 2008The July 2008 issue of American FuneralDirector , Thomas Parmalee wrote a great articleabout Blogging and the Funeral Industry: “
Is ittime to Get a Blog? Weighing the Positivesand Negatives
”The article featured follow Funeral Industry Bloggers, Brian Hanner of Geib Funeral Home inOhio, BT Hathaway of Hathaway Funeral Homes in Massachusetts, and Tim Totten of FinalEmbrace in Florida.Tom does a great job of pulling the insights from all of us as well as providing a balanced viewof the topic of blogging. He starts the article with…They are everywhere, and sometimes, it seems they are taking over the world. They can rocketyou to fame because of a mere hundred words. And they seem to be making inroads at virtuallyevery business, big and small.Tom interviewed me a few months back and captured some great thoughts – he can make mythoughts sound better than when I think them!“We are in the people business, and a blog should be able to connect with the consumer almostmore than any type of marketing because it is very personal.”Tim Totten of Final Embrace (who suppliesCot Covers for removal stretchers), stated: “[Blogging] does give you a way to connect much more closely to at least a few people in your community. If only five people in your community read it, they will become ambassadors for you and generate business.”Brian Hanner of Geib Funeral Home says: “I think of this like many of our other PR activities – you can’t expect it to pay dividends in theshort term.”BT Hathaway, the grandfather of funeral blogs (3 years since the launch of his Funeral Words   blog), comments:
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